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10 Secrets to Building Your Small Business Using Postcard Marketing

By: CHAS

As a small business owner, you may be asking, “Why should I be using postcards as opposed to some other marketing tool, such as advertising in my local newspaper?”

Please don’t stop advertising in your local shopper or newspaper if that’s worked for you in the past. But if you’re like many small business owners, you don’t have a lot of money to spend on advertising experiments.

With this thought in mind, let’s look at the 10 Secrets to Building Your Small Business Using Postcard Marketing:

1. Postcard marketing is affordable, even for the smallest of businesses. It costs approximately 40% less to send a first class postcard than to send a regular letter. There’s also no folding, stuffing and sealing of envelopes required. You reduce your cost for paper and printing and eliminate the cost of buying envelopes.

2. When you’re marketing with postcards, your competition doesn’t know it. But they’ll sure know it if you’re advertising in the newspaper!

3. It’s easy to track your results. Your card can tell recipients to bring the card into your store for a special discount. Or it can ask them to use a special ordering code when purchasing from your website or calling an order in.

4. Postcards are versatile. In a single mailing, you can see business from prospective customers and solicit repeat business from existing customers. Better yet, a postcard isn’t just something to send through the mail. You can use postcards as oversized business cards, hang tags for your products, and mini-information sheets.

5. Your postcards can “brand” you and your business in ways that most marketing materials cannot. If you start and stick to a regular postcard mailing program, you and your business will gain quite a reputation, perhaps even a little notoriety.

6. Testing an offer with postcards is easy. Just send your card to a small group of people and see how many of them respond. If you’re satisfied with the results, then roll out a bigger mailing!

7. Postcards don’t waste people’s time; they don’t even have to open an envelope to read your message.

8. Postcards don’t take up a lot of space. Your customer can carry them in their pockets, or carry them in their pocketbooks, for that matter. Hey, some of them might even create a postcard display on their refrigerator door!

9. Postcards are inexpensive to print whether you are printing your own on your personal laser printer or having a service do it for you.

10. Postcards are easy to redeem. If you’re asking your customers to bring your postcard into your store for a special discount, all they have to do is show up with the card. Or you could include a special tracking code with each card mailing. Just ask recipients to enter that code into the order form on your website, or give it to the operator when they place a telephone order.
The idea behind “Bring this card for a discount!” or “Use this
code and get an additional 10% off on your order!” is to be able to track your postcard marketing and give people an incentive to do business with you.

Well, prosperity comes in postcard marketing. Here’s wishing you a prosperous day!

Article Source: http://www.articlemap.com

Contact: Charles, President of Prosperity Florist, a small business marketing consulting firm and publisher of the Prosperity Florist Super Tips Newsletter, the #1 Source of Florist Marketing Ideas. Subscribe now at: ProsperityFlorist.com and get the New, Free 44 page Special Report, "9 Killer Small Business Marketing Mistakes"
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