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How To Determine The Cardiac Rehabilitation Target Market

You can identify the primary cardiac rehabilitation target market with six major factors: age and gender, health care, work habits, adjustment to middle-age, willingness to change, and family connectedness.

Cardiac Rehabilitation Target Market 1 - What Is Their Gender and Age?

The age that most people have heart conditions is in mid-life. And men are more likely to develop a life-threatening heart condition than women are.

Cardiac Rehabilitation Target Market 2 - They Have Neglected Their Health.

Most mid-life men have put everything else before taking care of their health. They don't take the time to exercise. They eat too much and the wrong foods. They avoid getting proper health exams. Many are overweight and/or smokers

Cardiac Rehabilitation Target Market 3 - What Are Their Attitudes About Work?

These men are Boomers and, as a generation, have been the most workaholic of any generation today. They worked an average of 60 to 90 hours per week. Yet, are now being passed over for promotions. Many feel that their careers are stalled or over. This makes them primary candidates for heart problems.

Cardiac Rehabilitation Target Market 4 - Adjustment To Middle-Age

Many men don't adjust well to mid-life changes. They resent their loss of physical strength, mourn their reduced sexual appetite and appeal, and generally feel inadequate. This further adds stress to their lives and damages their health.

Many participate in self-destructive behavior and refuse to talk about what they're experiencing. As a result, mid-life men often suffer heart attacks and other forms of heart disease.

Cardiac Rehabilitation Target Market 5 - Family Connectedness

The best way to change a man's attitudes about health is through family appeals. Realizing the effect that their deaths will have on family members often persuades them to live healthier, and diminishes their odds of a heart condition. Many men, who won't change for themselves, will sometimes change for their loved ones.

Cardiac Rehabilitation Target Market 6- They are Willing To Change After A Heart Problem

After a heart event occurs, some men wake-up to their destructive behavior and change to healthier behavior. These men improve most with cardiac rehabilitation. But some refuse to change. They won't commit to cardiac rehabilitation and often die within five years.

For all these reasons, middle-aged men make up the primary cardiac rehabilitation target market. The ones, with the most promise of success in rehabilitation are the ones that develop a strong desire to live and are willing to learn and practice a healthier life style.

Article Source: http://www.articlemap.com

Get more information about this cardiac rehabilitation target market, see Profile for Mid-Life Men and Profile of Baby Boomers by clicking on the links.

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