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How to Get The Attention Of Joint Venture Partners and Mentors

By: Stu McLaren

Within this article I want to discuss strategies on how to build relationships with your mentors and possibly future joint venture partners. If you want to be able to eventually work with and learn from these world-class mentors, building a relationship with them is key. What I am going to discuss with you are very easy and cheap - they will cost you nothing - ways to build those relationships with your mentors.

Number one, write this down, circle it, underline it, and highlight it. Participate. Write that word down. Participate when given an opportunity.

I could have been a fly on the wall when I first started, nobody knew who I was. It was at the John Childers' Million Dollar Speaker Training where John taught me a key lesson in business. He said, "It's not what you know or who you know. It's who knows you."

What I'm trying to get through to you is to get known. Your mentors will give you opportunities to 'participate' so make sure you take advantage of it and they may turn into future joint venture partners.

This is what I'm talking about. If there are questions in their emails, or they ask for feedback on their projects, give it to them. Give the feedback, ask questions, participate as much as you can. If you participate on a regular basis, the more likely it is that they will get to know you. That is the end result we are looking for.

A lot of people underestimate this next tip. Provide testimonials. Not just 'normal' testimonials, but the best one you have ever given. Make sure you send a picture to go a long with it as well that they can use.

Even if they don't ask for one, give it. So many times I've done this and it ended up on their website, even though they never asked me for one! Alex Mandossian taught me this strategy.

When I first got started in this business, every single website I seemed to go to, Alex Mandossian was there giving a testimonial. Do you know how effective that strategy was for him?

Later I found out that he was getting all kinds of leads sent to his website and to his business through the use of putting up testimonials on other people's websites. You've got to learn to give really good testimonials. Even give them when they are not asked for.

You have to give testimonials that are specific and relevant to the material you are talking about.

For example, one of the testimonial winners for a teleseminar of mine recently was awesome. He stated his name, where he was calling from, and one specific benefit that he got from the call.

That is how you get your testimonials posted on other people's websites, and when they post your testimonial with your picture, there's a good chance they're going to post your website link as well, and that helps you generate traffic and advertising and all kinds of benefits.

Two, it also helps build the relationship with your mentors/future joint venture partners.

Another strategy is to participate in forums. A lot of people have their own forum or there is all different kinds of forums online on just about every topic.

Seek out forums that you want to participate in, doesn't matter if you're in that market or not. You can write about anything you really want in these forums - give lots of tips, resources, content. It is all about getting yourself known.

Another to do is read people's newsletters and look at them to find any important and personal insights and details.

Here is some ideas of the things you should be looking for. Birth dates, whether it is the person writing the newsletter, their wife, or kids. Keep a note of the birthdays and send them a happy birthday E-mail, card, or even an audio postcard.

Anniversary dates is another thing you could look for, or when they are doing big product launches. Find out anything you can by reading their newsletters then use that information to build a relationship with them.

Always look to offer help to your mentors or future joint venture partners. You wouldn't believe the response that you will get when you ask somebody if there's anything that you can do to help them in their business.

Or, let's say for example, that you know that there's something coming up in their business, like a product launch or a seminar or anything of that nature, and you ask to help with something specific, they're going to know that you've been paying attention to their business, and they'll be surprised, number one. Number two, you're going to stand out in their minds later on down the road.

What I've done in the past is I've sent information to my mentors that I thought would be of value to them. It is just another way to develop good relationships with these people. The tips and strategies I'm talking about are not difficult to do, but people rarely do them.

Anything I come across and think it would be of value to them, I send it their way. Articles that they could extract from, website links, resources online. Even off-line tools and newspaper clippings work. All I do is shoot them an e-mail saying, "Hey, I think this might be of value to you."

One thing to keep in mind though is NEVER send links that include affiliate links or something like that. Only send information that would be of value to them and their business.

Building a relationship and providing valuable information is what you should focus on - not making a quick buck. If you try this they will see right through you and you will wreck any chance of building a relationship with them.

Those are all strategies that I've used and then I leverage those efforts in to all kinds of great relationships with all my mentors, and future joint venture partners. It's resulted in all kinds of projects with all these people. It's just amazing what will happen when you focus on building a foundation with all of these individuals.

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