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Kuppersbusch Makes Global Move

Kuppersbusch, a kitchen equipment-manufacturing giant, is putting its 300m² Dubai showroom and training centre on display in Garhoud. The new opening was an occasion to launch new products such as The Piccolo, which delivers hot air, steaming, combined, baking, low-temperature steaming, low temperature hot-air convection, and combined cooking methods.

This manufacturer is the first manufacturer of cooking equipment to open its own showroom in Dubai and the Middle East. The company said the training center "will ensure the German standard of maintenance and after sales service." In an effort to keep its food service equipment's maintenance in check,

Kuppersbusch will directly train customers and sales partners at the facility.The 130-year-old company first pierced the regional market via its Dubai and Abu Dhabi branches. Kuppersbusch UAE sales director, Frank Grahmann, said chefs and investors worldwide are attracted to the group's products, "as it provides complete commercial solutions for refrigeration, preparation, cooking, regeneration, and serving in huge operations".

Meanwhile Kuppersbusch Thailand, an affiliate of Teka Group, announced the company sales in first half of the year 2007 at a growth rate of 700%, making it the fastest growing supplier in the high end of the kitchen appliance market.

Sirin Phinyawatana, Product Manager for Kuppersbusch, an affiliate of Teka Thailand, said, “Kuppersbusch only came into the Thai market at the end of 2006 and we have already made significant inroads into the high-end kitchen appliances segment.

“We started in a slow market, with a depressed economy, but have recorded a 700% growth already this year.” Sirin said the company was focusing on a wholesale strategy, targetting condominium and unit developments, while at the same time becoming more well known in the retail market.

“We’re confident that our strategy, combined with improved political and economic factors will see continued strong growth,” she said.

A key marketing strength of Kuppersbusch is its reputation for after sales service, called “promising service” in which products can be delivered in a matter of days rather than weeks, because of a vast warehousing complex in Bangkok.

“This gives us a definite edge over the other European premium suppliers in the Thailand market and it is an advantage we intend to build on,” said Sirin. Kuppersbusch quality products are imported, by Teka (Thailand). The company launched sales in Thailand in 2006 with 10 products, including ovens, steam ovens, microwaves, cooker hoods, refrigerators, wine coolers, coffee makers, and dish washing machines. Currently, the most popular products in the Thai market are the microwaves and cooker hoods

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The author has worked in the appliance market for 10 years. With a vast knowledge of kitchens he regularly attends trade shows. www.internetkitchenappliances.co.uk/kuppersbusch_appliances www.internetkitchenappliances.co.uk/kuppersbusch

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