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Network Like a Pro

By: Dexter P. Morgan II

Network marketing is one of the most effective ways to conduct business. The reason being that word of mouth advertising is much stronger then print. Think about it for a moment if a friend told you that they love Product A and what it did for them, then you will probably remember that when you go to male that purchase and you are comparing Product A to Product B. Which one are you libel to pick.

It's the fear factor that drives most small business people away from networking. I have given you a program to help you get over it.

How are you going to get over the fear of speaking in public? Easy; the answer is practice. Listed below are some tips to follow.

1. To put it simply, you have to be properly prepared. Follow the tips that follow and practice what you are going to say, until it becomes natural for you.

2. Get plenty of rest prior to an event and have your materials already prepared no later then the night before.

3. While on the way to an event, you need to do 2 things. 1 you need to relax and start getting motivated. To steal a line from Happy Gilmore, "go to your happy place".

Now you might ask, well how do you deal with the fear of rejection? Well that's easy. Develop a rejection free 30sec or so advertisement for your business. Part of what lends to this fear is that you feel that you are trying to sell everyone in the room your product or service. This is the wrong attitude to have. Your goal when networking needs to be making contacts and how can you help them and how they can help you. Not selling them. Now if they need what you offer that's great and it becomes a selling opportunity; but it is not your goal. Follow steps here in order to develop your own spiel.

1. Hello my name is (your name) and I'm with (your company name)

2. Next generate a statement of what you do rather then simply saying what you do. Example don't say I'm a landscaper, instead say We assist our clients in planning and creating their own at home paradise."

3. Now mention no more then 2 (and 2 is pushing it) most important hot buttons or industrial facts.

4. Lastly tell them who the perfect client is for you. Basically this is your target market. And then ask them if they no anyone like that to please have them contact you. This is a friendly way of asking for referrals in a very rejection free way.

5. Try to keep it to no more than 30 seconds.

Follow the steps above and you'll be able to Network with out Fear. And don't forget to practice.

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