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Things You Must Do To Optimize For Google

Big supermarket chains are successful because they attract plenty of traffic through their doors. Each person that walks in through their door is a potential customer. Your internet business is no different. Your success lies in getting traffic to your site. Each visitor is a potential customer. The search engines play a huge role in getting visitors to your site.

Seeing as how a lot of your business will come through the search engines you need to make sure that you are listed in the top 10 or 20; Basically the first two pages. Here are some of the things you must do:

Get the best keywords

What keywords to use, that is the question. You need to look for keywords that have a good number of searches each month and not too much competition. Too much competition will make it impossible to achieve your goal of achieving the top 10 listing in the search engine results.

Look for long tail keywords. Long tail keywords are keyword phrases of from 3 - 5 words. In your research you will need to look at how many searches are made on that phrase as you will need to have a reasonable amount of searches. You also need to note how much competition that phrase has. If there are too many trying for that phrase it will be better to choose another; One that you can get to the top 10.

Optimize Your Website

The title tag on you page is the most important tag. This is what Google uses for its listings. This tag is very important in Google's listings.

In setting up this tag, you need to use the keyword phrase that your research has helped you to choose. It is best to have this phrase come up early in your title tag. If you can use it twice in the tag, do so. You MUST use it at least once in this tag.

Another thing that is important is that you have a unique new tag for each page of your site optimized with your keyword phrase.

Using an XML Sitemap can be helpful. It does not directly impact on your search rankings but it will help Google more quickly see changes in your site.

To eliminate or reduce 404 errors a robots.txt file is useful as well. This is the first file the search engine will look for when it visits your site to index it.

There are many more thing that can and should be done to optimize your site for the search engines. These few pointers will be helpful in getting your site listed in the top 10. We will deal with other things in a future article.

Article Source: http://www.articlemap.com

Lucas Heijn is CEO of LinksParadise a hosting company. LinksParadise specialize in hosting for home business. They supply a package that has been expressly designed with business people in mind. They have a number of hosting packages available to choose from. www.my-web-host.com

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