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You Don't Need More Leads For Your MLM

By: DevonBrown

I was doing some coaching last week and the client I was speaking to said to me:

"Devon, I need more leads"

There's no doubt we've all thought this statement to ourselves a bajillion times...but then it hit me like a ton of bricks!

The reality is:

NO, You Don't Need More Leads, to have success in your mlm company.
Let me explain, What do you do when you get a lead?

1. You contact them.

2. You see if they're interested in your opportunity.

3. You either sign them up (if they're interested) OR - you just move on to the next one

What most people don't understand though is that this methodology is flawed with regards to achieving true success in your network marketing company.

To understand why it's flawed we have to understand a little bit about human nature. The truth of the matter is that human beings are more likely to act based on the recommendation of someone they know, like, and trust.

When you first contact a lead you do not meet ANY of these 3 criteria. Since you don't meet the 3 criteria it’s usually a little bit harder to "sell" them on your opportunity.

This is why we must stop looking at people as "leads" and start looking at them as fellow entrepreneurs who we're looking to form a relationship with.

This is why INTERNET marketers build "lists".

This is why I have a "list". Rather than constantly trying to get more leads and then close them on a particular opportunity - Instead, I seek out like minded individuals, and form a relationship with them via e-mail and the internet.

Then...when ANY opportunity arises I have a group of like minded people to share it with. And the truth of the matter is that because they know, like, and trust me, they’re more willing to consider joining the opportunity that I’m promoting.

So remember - stop thinking of people as "leads" Instead, focus on forming a relationship with them regardless of whether or not they join your business.

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