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Articles in Home | Business | Pr Title|Newest|Oldest The Reasons Why PR is more Advantageous than Advertising  By : Elizabeth Murphy. People tend to confuse PR and advertising, but the truth is that they are quite distinct and while good advertising can bring your business plenty of publicity, theres nothing like great PR to give you that boost in the public eye. Gaining Credibility and Expert Status Through Public Relations  By : Jenna Kemper Public relations can play a significant role in helping your organization gain the recognition it deserves. By implementing public relations tactics as part of your overall strategy and marketing plan, you can improve your organization's reputation while becoming a valued opinion leader in your industry. Environmental issues and climate change  By : IT-Green-7934 We all know the score by now... something to do with us killing our own home... literally bleeding it dry of natural resources, sweeping away it's tender green forests to make way for our sprawling suburban chaos. replacing thousand year old trees with crops that will last a year, devouring land for natural non-renewable resources, all for a short lived profit. In the end, none of us win, our planet will be barren and our children destitute. Landlords and Property Managers Vote YES for New One-Stop Online Document Resource  By : Kevin Kiene ezLandlordForms.com is a new website designed for landlords and the Internet’s only state-of-the-art document system, providing state specific rental agreements and a complete library of landlord forms for more efficient property management. How to get your husband to cancel his weekly poker game  By : Edward Curtis This is how I managed to get my husband to stop going out every Friday night with his friends to play poker, and to spend his Fridays with me. How to get Online Gambling legalized in the USA  By : Jack Reider Many Americans enjoy gambling as a form of entertainment and are not pleased about the law forbidding online gambling. How to Make a Myspace page  By : Ellie Schneider With over 125 million people currently on myspace you should be as well. Unlike trying to make your own website a myspace page is fun and simple. I can’t afford a publicity/public relations campaign -- can I?  By : Todd Brabender Cost-Effective PR: Many business owners overestimate the cost and underestimate the effectiveness of a properly launched & maintained publicity/public relations campaign. 10 Tips to Polish Your Press Release  By : Dana Blozis Press releases are relatively simple to write. However, getting one picked up by the media is never a guarantee. Follow these 10 tips to polish your press release and to improve your success in getting your company's press release noticed. The Big Bang Publicity Campaign  By : Anne Marie Baugh Famous is as famous does and the famous get known through publicity. Yes, that's right, fame doesn't discover you, you create it through strategic campaigning. What's more, the techniques for increasing your exposure are not as difficult to attain as you might think. A great publicity campaign starts with courage, then planning, and lastly, it succeeds through persistence. If you're not sure why you should seek fame, consider fortune because the two go hand in hand. Fame w... Reward And Recognition; The Glare Of Publicity  By : Chris Herrmann The company newsletter hit Ruth Kenyon's desk and there was her picture on the front page under the heading "Employee of the Month". A simple paragraph of text explained that she had single-handedly reduced the debtor days from 39 to 32 in a period of 6 weeks. If others didn't understand the significance of her work, it didn't matter, she just felt a huge wave of pride sweep over her. Even the smallest company has a reception area. This is a great place to publicize how go... Get It In On Time - Proposal Production  By : James England Writing a proposal involves a lot more than just simply putting the words together…you have to make sure that your proposal document looks professional and that it gets to the client on time. You could have the best proposal in the world, but if it’s submitted after the deadline it is extremely likely that it won’t even be considered – especially in public sector procurement. So what’s involved in producing a proposal? It’s just a question of printing it out and sending it... Nine Ways to Get Free Publicity and More Clients  By : Joel Sussman While marketing tactics that cost money are a necessary part of almost any strategy, make sure to get the most mileage you can out of techniques that are either free or extremely economical. Remember, even if your marketing budget is tight, there are still plenty of things you can do to increase inquiries, boost referrals, and expand awareness of the unique aspects of your business. Get a Competitive Marketing Edge with PR Techniques  By : Joel Sussman Countless opportunities to send out press releases and receive valuable, free publicity get missed every day. The bottom line is that being written about (or broadcast) in the media conveys more credibility than messages communicated through paid advertising; and it can be a vital element of any integrated marketing campaign. Here are some cardinal rules, guidelines, and strategies to multiply your chances of success. The Important Role Of Public Relations  By : Susan Chiang Public relations is fundamentally the art and science of establishing relationships between an organization and its key audiences. Tips to Writing a Good Press Release  By : Sharon Housley Distributing a press release to editors and news organizations is only half the battle. Writing a press release that will be published by the media is equally important. Press releases are public relations opportunities. A well written press release, can generate exposure in publications that could be worth thousands in advertising dollars, for a fraction of the cost. Positive PR As A Marketing Tool  By : Sharon Housley While controversial issues frequently attract attention they can also alienate potential customers. Sometimes it is better to put a positive spin on public relations. A typical press release announces new leadership, products or services, but consider mixing it up a bit. A well written press release can be published increasing brand recognition and exposure. The Benefits Of Renting A Trade Show Display  By : Matt Kelly Trade shows can be a great way to win new business, make new contacts and unveil new products to the marketplace. Exhibiting at a trade show means you are going to need to a trade show display to attract attention and showcase your company and products. The benefits of renting a trade show display, instead of purchasing one, can be numerous for small businesses or start-ups attending their first trade show and large businesses looking to increase interest at their next show. ... How To Handle The Occasional Oop-See!  By : Tim Knox Q: My company is really in hot water with one of our best customers. I can't reveal exactly what happened, but suffice it to say that we really dropped the ball and the customer is furious. I'm not even sure we can save the account. What's the best way to get back in a customer's good graces after making such a mistake? -- Charles W. A: Without knowing the full story, Charles, I can't give you a specific course of action, but let's start at the sharp end of the uh-oh stic... For Business Names And Tag Lines, Popularity Shouldn't Rule  By : Marcia Yudkin Don't turn your search for the perfect name or tag line into a popularity contest! Two instances of this have crossed my path recently. First, someone I know asked people to vote on the best title for a forthcoming book. That's unwise, because what people say they like in a book title: * Doesn't necessarily distinguish the book from others * Isn't necessarily clear, spellable and free of negative connotations * Doesn't mean those who are the best audience for the boo...

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