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B. MacNichol's Articles Display Category|Title|Newest|Oldest What’s Going On I wish there were some way to reach out to those who have been devastated by the events played out in Blacksburg, VA. As I watched the memorial services, I noticed people often turn to a poem, when they want to express their deepest emotions. As a poet, I wish to offer you what comfort I can. The Rhythm Of Haiku Over the years, I have noticed that haikus have a basic musical pattern to them. Their rhythm is unique, and it’s what sometimes signals me to write something down, when a good turn of phrase happens to spill out of my mouth. Building Business Identity With Cards The key word here is “style”. Instead of blowing someone away with a “bullhorn” approach, businesses should greet you like an old friend, and catch you up on the latest … whatever. I’m not talking about “Sale” ads, which are a whole other ballgame. I’m referring to the company identity that each customer forms through basic impressions. Now That You're An Old Fart The first time you get that telltale letter in the mail from the AARP, that begins with “Greetings; Now that you’re officially (an old fart) … ”, suddenly it hits you. I actually dropped the thing on the street like a hot poker, when I realized who it was from. Not yet, … I’m not ready for that stage yet! Haiku - Poetry of the Past & Future Modern haikus should reflect thoughts and feelings of life, without compromising the depth of those subjects in the name of brevity. It’s actually a remarkably flexible form of poetry, considering it’s basic restraints. “It’s like painting a mural size concept, … on a postcard.” Too Many Irons In The Fire The phrase above, refers to the problem of putting too many rods into a fire, so that you can’t keep track of what stage of heating each piece is at. You can only work so many pieces, before you start burning some up and wasting your resources. There is always an optimum amount of work that you can handle at any given time. The Window Dressers When I was younger, and still going through that “hippy-hopping of jobs to see what I really wanted to do in life” stage, I had a brief stint as a display person in an older department store. This was one of those places that was built in the 1940’s, and probably reached it’s heyday in the late 50’s & early 60’s. The great, brick behemoth, was located at the intersection of two major thoroughfares, and had a number of display windows facing the street on two full sides of the building. Hence, quite often we would find ourselves needing to come up with “full room window dressings”, showing off the current styles to passing car and foot traffic. Homeowner Humor Recently I was reminded that as a homeowner, I am required to become knowledgeable about a variety of subjects, on a fairly constant basis. My “classes” can pop-up (unannounced) on a 24/7 schedule, and part of the exercise is being able to find the appropriate person to call/ask, to address the immediate problem. Christmas & Clydesdales In St. Louis I grew up in St. Louis. For years I lived about a mile away from the Anheuser-Busch World Headquarters, nestled snugly along the Mississippi River. Sometimes in the evenings, we used to go up on the roof to watch the sunset splash orange shadows across the silent barges, making their way along the river’s expansive highway.

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