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B. MacNichol's Articles in Business

  • Building Business Identity With Cards
    The key word here is “style”. Instead of blowing someone away with a “bullhorn” approach, businesses should greet you like an old friend, and catch you up on the latest … whatever. I’m not talking about “Sale” ads, which are a whole other ballgame. I’m referring to the company identity that each customer forms through basic impressions.

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