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Fatima Isler's Articles in Sales Show All|Display Category|Title|Newest|Oldest Sales Therapy 101: How To Make Cold Calls Minus the Rejection Most of us have at least some resistance to cold calling, and some people have such an emotional fear of cold-calling that they just wouldn’t consider it. The fear of cold calling is a painful, daily struggle for many salespeople, even for those who have been specifically trained in traditional selling techniques. It's a silent and personal fear, a psychological struggle that happens in our own minds.

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