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Frederic Moraillon's Articles Display Category|Title|Newest|Oldest Customer Stickiness: A marketing conspiracy or a sensible marketing strategy? Customer stickiness is rather unfortunate definition of what appears to be a rather sensible strategy. Derived from a now old web retention technique, customer stickiness conjures a marketing conspiracy every time the work appears. Fortunately, this is not always true and marketers are hard at work to ensure that costumers stay with them as they believe they have something worthwhile to offer. Should you Take Care of your Customers? There is no doubt that the customer should be at the centre of every business strategy and yet, it often feels like focusing on them comes as an afterthought.

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