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J Dubo's Articles in Customer Service Show All|Display Category|Title|Newest|Oldest The Cruel Truth: One Received Complaint = 8 Unhappy Customers This just doesn’t sound fair does it? That one unhappy customer, who complains to you about your business, actually represents 7 others. Well it’s all centered on good old human nature. You see, as psychologists will tell us, we humans walk the earth with a general expectation of having things occur normally. Pessimists aside, we generally expect to buy what we need, and be provided with the level of service we have grown accustomed to receiving.

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