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Jane Hendry's Articles in Marketing Show All|Display Category|Title|Newest|Oldest Is There a Magic Marketing Formula? - Part 1 One of the biggest mistakes that I see small business owners make is to spend their money (or time) on marketing or advertising, not get the results they want and then conclude that marketing doesn't work. Or they keep on spending their money and time on advertising, despite their lack of results and convince themselves that it's "raising their profile". (In reality, it's probably just money down the drain.) The 7 myths of marketing a service business The article describes the 7 myths of marketing a service business.

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