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Joel Sussman's Articles in Internet Marketing Show All|Display Category|Title|Newest|Oldest How to Write Results-Oriented Web Pages, Sales letters, Ads, and Flyers In a matter of seconds, your prospects will make a snap decision on whether or not they want to read your marketing message. If they have to strain or struggle in any way, they’re going to skip it. In today’s competitive marketplace, it’s essential to exceed customer expectations, find ways to lower sales resistance, and have a value-added approach to doing business. Proven Techniques for Writing Persuasive Ads & Letters There may seem to be a thin, if not invisible, line between "features" and "benefits", but understanding the distinction can make all the difference in your marketing success. Another vital tactic involves the creation of a strategic plan. A marketing plan, even an abbreviated one, can be an invaluable starting point in the development of an effective ad, commercial, promotional brochure, or sales letter.

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