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Joel Sussman's Articles in Sales Show All|Display Category|Title|Newest|Oldest Are Your Sales Scripts Working For or Against You? Flexibility is vitally important in developing rapport with a sales prospect and winning their confidence. If you’re adhering to a rigid script, then you’re not being responsive to their needs, concerns, and questions. Granted, listening and being empathetic is more of a challenge for some people than others, but if your success hinges on the ability to persuade and influence (and whose doesn’t?), then it’s a skill well worth cultivating.

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