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John Navata's Articles in Internet Marketing

  • Demographic targeting -- the next big thing in PPC!
    I'm talking about "demographic targeting," something that both MSN AdCenter (in beta) and Google AdWords have just started offering. So let's take a look at what it is and why you might want to add it to your Internet marketing strategies.
  • Can Spying On Your Competitors Be Legal?
    Competitive Intelligence is the art of staying one step ahead of the competition by gathering information about their operations. You have to know what they are up to, so I am going to show you how to check out your competitors' products and marketing schemes without them even knowing you are there.

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