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John V. W. Howe's Articles Display Category|Title|Newest|Oldest Using Excel to Organize Your Browsing Discoveries Situation: You are browsing the Net and find a great site with solid content. You are rushed and intend to come back and read it later. When later comes, you cannot remember the URL and cannot find it. Has this ever happened to you? Microsoft Excel can help you solve this problem. The Value of Detailed Web Site Traffic Statistics Most of the standard traffic statistics reporting packages do not report some of the most important and helpful information that you need to really understand how to improve your website. This information is available if you know where to find it. The Best Retirement Job - Become an Entrepreneur As part of the Boomer Generation, you will be retiring in the next few years. Do you want to fully retire, or would you like to work from home on flexible hours that generates supplemental income to preserve your retirement savings and is fun to boot? Becoming an entrepreneur and working for yourself is a viable option that many retirees are doing. Social Bookmarking - What Is It? Social bookmarking is a very powerful way to promote your website or blog. What do you know about it? Social Bookmarking - How To Use It To Promote Your Website Social bookmarking sites can be very important in the promotion of your site. Having links in these sites can drive traffic to your site and help increase your page rank with the search engines. Page Rank Page Rank is an extremely important measure of your web page by Google. Do you know what the rank is of the pages in your website? Do you know how to find page rank? Live Above the Fold - Die Below the Fold The "fold" is the imaginary line on a web page that separates the part of the page that is visible when the page first loads from the part that is off the monitor screen. If your information is above the fold, it might be read. Otherwise, it is invisible. Finding the Number of Backlinks to Your Site One of the measurements of your website’s popularity is the number of backlinks that point to it. There are some simple tools available to measure this number. Establishing Your Identity on the Internet If part of you business plan is to brand your name on the Internet, investigate if some else with your same name is already well established. Vary your name to create a unique name that will have very little competition on the search engines. Dealing with Forum SPAM A forum can be a great place to meet and exchange ideas, but it can also be a place for spammers to post tons of trash. A little prior planning can prevent much of it. Understanding the Octal Numbering System Binary numbers can quickly be converted into octal numbers. You can express a binary number in octal in many less digits. Understanding Number Systems Many people who work with computers have never learned binary or hexadecimal number systems. While we may not have to use these number systems often, it can be handy to know about them. "LAMP" - What is it? When you see the term "LAMP" on the Internet, it is not a light you turn on with a switch. Do you know what it means? How a Web Page is Read When you design a webpage, you should be aware that most readers are actually scanning the page. There are areas of the page that are not even scanned and are all but ignored. Being aware of this will improve your webpage design so you put the important information in the areas of the page that are read by the viewer. Choosing the Ideal Web Site Host When you build a website, you need to know the workings of the Internet in detail. You want to attract free traffic to your site from search engine referrals and this is very difficult without extensive experience. Choosing the ideal web site host that can assist you in your efforts is crucial to your success. Placing a Link on Your Auction Page Pointing to Your About Me Page The eBay About Me page is a powerful tool for increasing your sales on eBay. In order to make it easier for a viewer of your auction to get to your About Me page, you should place a link on each auction page that will take the viewer to your About Me page. Read on to learn how to this. What is DNS and How Does It Work? Each time you enter a domain name or an email address on the Internet, the domain name system goes to work for you to convert the alpha information in the domain name into a numeric address that the Internet understands. All this is done automatically for you and you are probably not aware that it is even happening. Defensive Domain Names You should register defensive domain names to protect your main website names. Understanding the Binary Numbering System Many people who work with computers have never learned binary numbers. While we may not have to use the binary number system often, it can be handy to know. Voice Recognition - Switch from Pounding the Keyboard to Speaking to the Computer. If you are publishing on the Internet, you must spend a considerable amount of time typing information into your computer. Why not talk to your computer and let it do the data entry for you? Voice recognition has matured and may be in your Windows system and you don’t know it. Understanding Copyright When you create original content, it is automatically copyrighted, but you should know about copyrights and how to specifically mark your work. Also, establishing the date of creation is very important. Finding Programming Help on the Internet Sometimes when you run into a programming problem you need a little help to get moving again. You can quickly find that help on the Internet (at a reasonable price). Economics of Pay Per Click Advertising Before you launch a new pay per click campaign, you should estimate the profitability of the campaign. This is easy to do with a few assumptions and simple calculations. eBay About Me Page If you are going to sell on eBay, you should take advantage of the About Me page. This is a webpage that eBay will let you set up to tell your customers about yourself. It also can be used to drive traffic to your website from eBay. An Overview of Pay Per Click (PPC) Advertising Pay per click (PPC) advertising has revolutionized advertising on the Internet. This allows for very targeted advertising to Internet users who are searching for the particular item that is being advertised. Google Adwords and Yahoo Search Marketing are the two major PPC programs on the Internet today. Microsoft AdCenter is a recent newcomer to PPC programs. A Great Retirement Job – Become an Affiliate Internet affiliate programs are the best return for your effort with the least demand on your time. Being an affiliate is a great retirement job since it allows a very flexible work schedule. Apache on the Internet is not an Indian Tribe Apache server is the most popular web server on the Internet today. How much do you know about Apache? Read on for some interesting facts. Outsourcing Projects on the Internet Many times people working on the Internet quit because they encounter problems that they cannot solve themselves due to lack of expertise or lack of time. Solutions can be found on outsourcing websites like eLance.com where you can hire an expert to help you solve your problem. Write Articles and Multiply the Results of Your Effort Being an online entrepreneur is usually a solo experience. Since usually they are a company of one, they must find ways to multiply their efforts and get the most “bang” for their time. This can be done by writing articles and using them or using the basic information in them many times over. Making money with Your Publications There are several ways to publish on the Internet and if you are profit motivated in your publishing, you need to know how to profit from your efforts. Autoresponder – A Major Consideration in Building a List One of the first considerations in building a mailing list should be “how am I going to handle all those names that I will have in my list”. An autoresponder is the answer to this “nice to have” problem. Affiliate Programs – How to Use Commission Junction Commission Junction is the largest affiliate program provider. It handles many great companies including eBay. To fully explore what is available through Commission Junction, you need to sign up at Commission Junction and look for affiliates there. Search Engine Optimization (SEO) the Safe Way The best and safest way to optimize your site for search engines is to create a website full of solid content. Trying SEO tricks to fool the search engines may work in the short term, but will cause you problems in the long term. Remotely Accessing Your Home Computer Windows XP operating system contains the software needed to remotely access your home computer from any Internet connection. This is a powerful tool when you are traveling and need to have full access to your home computer to keep your business running efficiently How Pictures Appear on Web Pages Did you know that when you see a picture on a web page, the actual picture might not actually be residing on the website you are viewing, but might be residing on a website on the other side of the world? Google and Yahoo Site Maps Setting up a site map for your website can help the search engines crawl your website. This is important to increasing your site’s ranking with the search engines. eBay Affiliate Program Learning about the eBay affiliate program and how it functions within eBay can be time well spent toward developing an effective affiliate program. Fear and Greed as Motivators The human emotions of fear and greed are powerful human motivators. These can be used against you if you are the buyer. However, you can use them in your favor to write effective ad copy if you are the seller. Drinking From The Fire Hose When one begins to research the various business models available on the Internet, the information can overwhelm one like "drinking from the fire hose". This can lead to the situation where the volume of data gathered can cause "analysis paralysis" making it difficult to stop researching and to take action. A Retirement Job - A Great Way to Stretch Your Retirement Savings Continuing to work after retirement can have a very positive impact on your retirement savings. Make a retirement job part of your retirement planning. Use a retirement calculator that factors income from a retirement job into its calculations to get accurate retirement projections A Great Retirement Job – Infopreneur Publishing information on the Internet can be a great job for a retiree. Retirees have a life full of experience to write about. The start up costs are minimal and the rewards can be substantial.

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