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John V. W. Howe's Articles in Web Design

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The Value of Detailed Web Site Traffic Statistics Most of the standard traffic statistics reporting packages do not report some of the most important and helpful information that you need to really understand how to improve your website. This information is available if you know where to find it. Live Above the Fold - Die Below the Fold The "fold" is the imaginary line on a web page that separates the part of the page that is visible when the page first loads from the part that is off the monitor screen. If your information is above the fold, it might be read. Otherwise, it is invisible. How Pictures Appear on Web Pages Did you know that when you see a picture on a web page, the actual picture might not actually be residing on the website you are viewing, but might be residing on a website on the other side of the world?

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