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Kelly Robbins's Articles Display Category|Title|Newest|Oldest Are You A Smart Communicator? Before redoing or beginning any new marketing piece it's important you take the time to think about what role it's going to play in your sales process. Always remember every marketing piece, from your business card to a simple flyer you handout at events, should move a prospect forward in your sales cycle. Creating a Marketing Energy I've spoken with quite a few people about their businesses and why they have ups and downs in their business cycles. We talked about why they never seem to have a consistent stream of clients (and income). Some of them assume they are working with the wrong group of people, the wrong niche. Or that they don't have a niche and that's why they aren't making any money. Your Dream Clients It doesn't matter the size of your business or what industry it is in, I recommend creating a list of the clients you would looooooove to work with -- your dream clients. This is a list of large to medium size companies that are your ideal prospects. You are going to spend the majority of time, marketing efforts and energy targeting this group of people. 6 steps to eliminate your fear in choosing a niche Many people stuggle with the notion of narrowing a niche. This fear is universal. It doesn't just apply to copywriters. And it doesn't just apply to the healthcare industry. Many people are afraid that there's not enough work in one specific industry, or that they will turn away potential clients by being too specific in who they work with. Using Chat Rooms and Forums as a Marketing Tool I've read a couple articles over the last few months about using chat rooms to grow your newsletter list. Most Yahoo groups and other online forums were created as a place for people with common interests or goals to have a place to talk freely, perhaps learn their trade better, and talk with other like individuals. Are you being helpful to others in the chat rooms and forums your belong to? How are you using them to market yourself? Continuing Your Education When You're Self Employed Being the best that you can be means continuously learning and growing. The best are always learning about industry trends and best practices, looking for the best and most efficient ways to run their business or department. On that note I put together a list of inexpensive ways and alternative ways for you to keep growing and educating yourself RSS feeds and your marketing toolbox I've been exploring RSS feeds and how to get your company's information on them. RSS stands for Really Simple Syndication and as a reader is an easy way to get short bits of information on a topic. How easy are you to get a hold of? Do you offer clients and prospects a variety of ways to contact you? Not the way YOU prefer, but a variety so they can choose what THEY prefer? Stand on the Rooftop and Declare Your Niche! Declare a niche. Easier said than done for many of us! If you're having a hard time building a client base or are tired of working harder than you need to every time you do get a client because they have unique needs, than you need to pick one specific area to be an expert in. Identifying dream clients - key to success Who are your dream clients? If I asked you right now could you tell me? Have you taken the time to identify what your ideal or "dream" client is like? Written a detailed description of them? Whether it's a doctor that would fit perfectly into the culture of your hospital or a likely patron for your vitamin store, you must know what your ideal client looks like in order to find them. Searching for marketing ideas? At one point or another in our marketing careers we face the challenge of coming up with new marketing ideas. Consistently coming up with ideas for new ways to attract prospects attention or to keep your name in front of existing clients can be exhausting and frustrating. What business are you really in? Are you really in the holistic health business? Am I really in the copywriting business? I know I work hard to be the best copywriter and marketer I can be, and I'm sure you do too. But is that going to pay my bills every month? Being the best is great, but if nobody knows about me, what good does that do anybody-especially all the people I can help? Five ways to make sure your passion shine through What makes some people stand head and shoulders above 80% of the population? Passion. Passion is what makes some businesses take off while other, similar businesses creep slowly along. It's what makes some people's lives more meaningful than others. Three techniques you must use to grow your business Want to bring in some money right away? Who doesn't? I'm going to ask you to slow down, take a step back, and take an objective look at your business and its growth. There are basically three techniques that you can use to grow your business that we'll discuss. Strengthen your business - know why those clients leave We all have clients that love us. And I mean loooooooove us. Unfortunately, not all our clients are like this. We also have clients that, after a period of time, leave us and don't continue using our services. This week we take a look at why we need to know why they are leaving. Caring about your clients shows through in all you do Caring about your clients and your product or service shows through in a hundred subtle ways to your clients. In my experience, I've found that people that either work in healthcare or start a business in the healthcare industry do so because they really, truly care about helping people. Does that show through in your marketing materials?

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