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Kelly Robbins's Articles in Business

  • Your Dream Clients
    It doesn't matter the size of your business or what industry it is in, I recommend creating a list of the clients you would looooooove to work with -- your dream clients. This is a list of large to medium size companies that are your ideal prospects. You are going to spend the majority of time, marketing efforts and energy targeting this group of people.
  • How easy are you to get a hold of?
    Do you offer clients and prospects a variety of ways to contact you? Not the way YOU prefer, but a variety so they can choose what THEY prefer?
  • Searching for marketing ideas?
    At one point or another in our marketing careers we face the challenge of coming up with new marketing ideas. Consistently coming up with ideas for new ways to attract prospects attention or to keep your name in front of existing clients can be exhausting and frustrating.
  • What business are you really in?
    Are you really in the holistic health business? Am I really in the copywriting business? I know I work hard to be the best copywriter and marketer I can be, and I'm sure you do too. But is that going to pay my bills every month? Being the best is great, but if nobody knows about me, what good does that do anybody-especially all the people I can help?
  • Strengthen your business - know why those clients leave
    We all have clients that love us. And I mean loooooooove us. Unfortunately, not all our clients are like this. We also have clients that, after a period of time, leave us and don't continue using our services. This week we take a look at why we need to know why they are leaving.

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