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Kim Klaver's Articles Display Category|Title|Newest|Oldest How To Become An Opinion Leader... "How do I get good people to listen to me?" When's the last time you asked yourself that? Part of the reason marketers everywhere have such a tough time getting people to listen to them is because their audiences (i.e., us) don't believe them entirely. So how can they become an opinion leader? Problema... We all know the marketers are "selling" whatever (they're professionals aren't they?) and that they'll say whatever nice words and make whatever promises they... If I Were Starting A Network Marketing Company... "If I were starting a Network Marketing company, I would say, what's a different group of people that want to hear a story about how to succeed with network selling? What words, phrases and images do I use to help them understand what it is I have to offer?" So opined our friend Seth Godin in an interview with John Fogg this past December (and thanks, gulliver, for bringing this comment to my attention.) Why a "different" group (than those we have now)? For one, too ... What P&G Can Learn From Network Marketing's Biggest Mistake As a fan of P&G and someone who's been educating the Network Marketing industry for 17 years, my heart sank when I read about P&G's latest marketing tactic - bribing women to use their friendships to sell soap. NM has created an image of an industry whose people use and abuse their friends for personal gain. P&G has just created an army of 600,000 women who are using their friends in exchange for soap and coupons. The NM recruiters' pitch: Make money doing what you do e... Conflicting World Views: Company Owner And His Potential Customers In a conversation I had the other day with the chairman of one of the top network marketing companies, he said (about his reps): Why shouldn't they be able share the product and the opportunity? Indeed. A totally understandable and necessary worldview from the owner of a network marketing company (and the sales reps in the company as well). However, it runs smack into an opposing worldview of most consumers he's trying to reach, who have a different world view about ... What's Bias Got To Do With It? Interesting people have opinions and beliefs that they they feel strongly about. Let's call these biases, especially when talking about theirs. Hehe. Bias: A preference or an inclination, especially one that inhibits impartial judgment. What does this mean for you marketing a product you love? 1. Everyone doesn't have the same biases you do. And they like their biases just as much as you like yours. 2. If you continue to try to force everyone to convert to your... What's Love Got To Do With It? When the network marketing business is offered to people, here's the number one attraction most recruiters offer: #1. Make money. Big money. Part time money. Some kind of money. Second most popular? #2. Be your own boss. So those who have come, responding to those calls, have done so to make money and be their own boss. So far so good. We got who we asked for. And there's more good news: According to a recent poll commissioned by Yahoo, Two-thirds of America... How Come I Can't Say My Product Is For Everybody When I Think It Is? That's a question networkers ask me a lot. And it seems so reasonable, especially when they really love their product. Three answers for you if you are wondering about this: 1. Has everyone bought your product? If not, then everyone has spoken, haven't they? Sigh. And no, it's not necessarily that your presentation is bad. ( http://kimklaverblogs.blogspot.com/2006/04/are-you-trying-to-convert-heathen.html ) Even with the ideal show 'n tell, there might not be a match. N... Starbucks: How To Recruit For The Love And Meaning Of It. In the previous post, "What's love got to do with it?" I reported that most of today's aspiring entrepreneurs say they do NOT put money first when they think of launching something of their own. Instead, they want something they love, something that matters to them, where they can be their own boss, and then, yes, also earn some money with it. I suggested that if we are to take them at their word, we'd better think of ways and language to attract these kinds of people t... Should The P&G Moms Disclose They're "On The Take"? When a friend or co-worker tells you about a product she likes, as women do, and you then bought it too, how would you feel if you found out afterwards that she'd been paid to tell you? Most private product talk among women is not commercial. Among men, either. Think TIVO, iPod, movies or restaurants - people refer those to each other because they love them, not because they get paid to do it. If they did get compensated somehow, and you found out later, would you be as... How To Be Believed... When You're Selling It. We all know that savvy people don't believe us (marketers) like they used to... That's very hard to accept when you are 1000% convinced you have the most remarkable product, that it's scientifically proven and, it's really helped you. But that is not enough today, and anyone who has tried to market anything they love to anyone else knows it. (Except for Mom, who will try anything you offer.) That's where the art of marketing comes in. Assuming you believe you have th... Buzz Marketing - Is It Word Of Mouth (WOM)? Some people say that they're the same - word of mouth and network marketing. Tom "Big Al" Schreiter, for example, has taught for years that recommending your product or business is like recommending a restaurant - only you don't get paid when you're recommending the restaurant. While network marketers do speak to others about their wares, the 95% drop out rate in NM tells me that the "words of mouth" in NM are somehow not the same. People everywhere still recommend rest... Should I Lead With The Business Or The Product? That's a popular question. Some people insist you lead with the business (and they tell you to offer the product as a last resort only if the prospect says No to the business); others say they'd rather lead with the product. However, there is NO best way for all. Just like there's no product for everyone. Here are five questions to help you decide what YOU should do. Remember, you're the one leading, so choose what suits YOU. And no, it might not be the same way y...

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