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Kim Klaver's Articles in Management Show All|Display Category|Title|Newest|Oldest Should I Lead With The Business Or The Product? That's a popular question. Some people insist you lead with the business (and they tell you to offer the product as a last resort only if the prospect says No to the business); others say they'd rather lead with the product. However, there is NO best way for all. Just like there's no product for everyone. Here are five questions to help you decide what YOU should do. Remember, you're the one leading, so choose what suits YOU. And no, it might not be the same way y...

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