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Kim Klaver's Articles in Network Marketing Show All|Display Category|Title|Newest|Oldest If I Were Starting A Network Marketing Company... "If I were starting a Network Marketing company, I would say, what's a different group of people that want to hear a story about how to succeed with network selling? What words, phrases and images do I use to help them understand what it is I have to offer?" So opined our friend Seth Godin in an interview with John Fogg this past December (and thanks, gulliver, for bringing this comment to my attention.) Why a "different" group (than those we have now)? For one, too ... What P&G Can Learn From Network Marketing's Biggest Mistake As a fan of P&G and someone who's been educating the Network Marketing industry for 17 years, my heart sank when I read about P&G's latest marketing tactic - bribing women to use their friendships to sell soap. NM has created an image of an industry whose people use and abuse their friends for personal gain. P&G has just created an army of 600,000 women who are using their friends in exchange for soap and coupons. The NM recruiters' pitch: Make money doing what you do e... Conflicting World Views: Company Owner And His Potential Customers In a conversation I had the other day with the chairman of one of the top network marketing companies, he said (about his reps): Why shouldn't they be able share the product and the opportunity? Indeed. A totally understandable and necessary worldview from the owner of a network marketing company (and the sales reps in the company as well). However, it runs smack into an opposing worldview of most consumers he's trying to reach, who have a different world view about ... What's Love Got To Do With It? When the network marketing business is offered to people, here's the number one attraction most recruiters offer: #1. Make money. Big money. Part time money. Some kind of money. Second most popular? #2. Be your own boss. So those who have come, responding to those calls, have done so to make money and be their own boss. So far so good. We got who we asked for. And there's more good news: According to a recent poll commissioned by Yahoo, Two-thirds of America... How Come I Can't Say My Product Is For Everybody When I Think It Is? That's a question networkers ask me a lot. And it seems so reasonable, especially when they really love their product. Three answers for you if you are wondering about this: 1. Has everyone bought your product? If not, then everyone has spoken, haven't they? Sigh. And no, it's not necessarily that your presentation is bad. ( http://kimklaverblogs.blogspot.com/2006/04/are-you-trying-to-convert-heathen.html ) Even with the ideal show 'n tell, there might not be a match. N... Should The P&G Moms Disclose They're "On The Take"? When a friend or co-worker tells you about a product she likes, as women do, and you then bought it too, how would you feel if you found out afterwards that she'd been paid to tell you? Most private product talk among women is not commercial. Among men, either. Think TIVO, iPod, movies or restaurants - people refer those to each other because they love them, not because they get paid to do it. If they did get compensated somehow, and you found out later, would you be as...

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