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Kim and Charles Petty's Articles in Marketing Show All|Display Category|Title|Newest|Oldest Network Your Business Online Networking is when two or more different businesses stay in contact on a regular basis to build and improve each others business. How To Increase Your Online Sales Anytime Hold a discount sale on your web site. Use the sale to get rid of excess inventory, gain new or repeat customers, and increase your sales. Most businesses pick a theme for their sale, like a Halloween Sale. Below are six unique sales themes you could use: 18 Reasons To Write An E-book And Then Give It Away For FREE 1. People will visit your web site to get the free valuable information. 18 Reasons To Write An E-book And Then Give It Away For FREE 1. People will visit your web site to get the free valuable information. 10 Scorching Ways To Heat Up Your Sales 1. Email each visitor a satisfaction questionnaire after they purchase. This will allow you to improve your order system, customer service, site, etc. 20 Possible Reasons Why Your Business Is Failing 1. You don't offer free original content. 5 New And Lesser-Known Online Business Ideas 1. Ask people to find a hidden link in your ad copy. If they find the hidden link, tell them they will get a prize or freebie by clicking on it. This will increase the chance that they will buy your product or service because they will read your whole ad copy. 10 Super Charged Ways To Spark Your Sales 1. Add a free interactive game to your web site. You could hire someone to create it. The game should be related to the theme of your web site. 10 Killer Ways To Keep Your Profits Rolling 1. Give people a free online utility. When you offer a utility that can solve a person's problem, people will definitely visit your web site. 10 Upsell Strategies That Will Increase Your Profits As you know it can be very expensive to attract new customers. You can cut down on those expenses by "upselling" to those new customers. For example, let's say you're selling a computer with a 15" monitor for $1200. You tell people they can upgrade to a 17" monitor for only $200 more. That's upselling! Your goal is to get more money out of the first sale. Below are ten upselling strategies you can use to increase your profits. 10 Shocking Ways To Super-Charge Your Sales 1. Test different web site color themes to see which combination will sell your product better. You can also test the size and style of your web site text. 10 Sizzling Ways To Improve Your Ad Copy 1. You could decrease or increase the length of your ad copy. There is no rule on how long your ad copy should be unless space is a consideration. The ad should be long enough to sell your product. 10 Proven Ways To Accelerate Your Profits 1. Make copies of your web site in many different languages. This'll allow foreign speaking people to read your web site and advertisements. 10 Killer Ways To Jump Start Your Profits 1. Offer to write exclusive articles (that means you only submit them to one place) for high traffic web sites in exchange for a link back to your site. 10 Sure-Fire Phrases That Will Increase Your Traffic 1 "Bookmark This Web Site Now" Tell your visitors to bookmark your web site. They may see your web site listed in their bookmarks and visit again. You should also give then a good reason to bookmark your site. For example tell them you add new content everyday. 10 Sizzling Offers That Sell Like Crazy One of the best way to increase your sales is to offer your potential customers a special offer. It could be trial offers, discounts, purchase awards, etc. Below are ten sizzling offers you could use to sell your products like crazy. 10 Shocking Ways To Energize Your Sales 1. Start your own internet radio station. It could be related to the theme of your web site and you could advertise your products over the station. 10 Mind Busting Ways To Gain More Orders 1. Automate your online business to save extra time for marketing and advertising. You could use auto- responders, time saving software, etc. 10 Resourceful Things You Can Do With A Product That Doesn't Sell 1. Sell the reprint/reproduction rights to the product. You could make money selling other people the rights to reproduce and sell the product. People are always looking for new products to sell. 10 Power-Packed Ways To Spark Your Sales 1. Spend money on targeted advertising instead of mass media advertising. You don't want to waste your ad dollars on people who aren't interested. 10 Cool Ways To Attract People To Your Web Site 1. Give people a free subscription to your e-zine. Almost everyone is publishing a e-zine nowadays so it's important to give something extra with the free subscription. You could offer a free gift or advertising when people subscribe. 10 Killer Ways To Sell Your Back-End Products A back-end product is a product you attempt to sell your customers after they have recently purchased a related product from your business. 10 Mind Blowing Ways To Increase Your Sales 1. Show your prospects how much enthusiasm you have for your product and business. If you're convincing enough, they will be enthusiastic too. 10 Eye Popping, Jaw Dropping Ad Copy Secrets 1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales. How Can RSS Benefit Your Blogging Activities? How can RSS benefit your blogging activites? RSS can benefit your blogging activites in two different ways: it can help you generate traffic and it can help you retain traffic. RSS can benefit your traffic-generation efforts by adding fresh, optimized content to your blog automatically; and it can benefit your traffic retention rate by providing better, updated content for your blog visitors. 10 High Powered Ways To Increase Your Traffic 1. Trade links with other web sites. They should be related to the subject of your web site. Instead of trading links, you could also trade banner ads, half page ads, classified ads, etc. 10 Intriguing Ways To Propel Your Online Sales 1. Add extra subjects to your web site. Most free ad sites only allow you to submit your web site to one category. This'll allow you to submit it to many. 10 Explosive Ways To Turbo-Boost Your Sales 1. Design your web site to be a targeted resource center. Choose one subject and build on it. You'll gain repeat visitors that are interested in that topic. 50 Benefits Of Joint Venture Marketing Please enter a paragraph 10 Electrifying Ways To Explode Your Orders 1. Persuade visitors to link to your web site. Give them a freebie in exchange for them linking to your web site. It could be content, software, etc. 10 Hot Ways To Sell Your Products Like Crazy 1. Turn your ad copy into a story or article. Your visitors won't be as hesitant to read your ad and will become more interested in your product. 10 Heavy Duty Online Sales Grabbers 1. Give your prospects extra incentives so they will order quicker. It could be free shipping, a faster shipping option, free gift wrapping, etc. 10 Innovative Ways To Use Your Autoresponder 1. Collect leads with your autoresponder. You will get an e-mail digest of everyone's e-mail addresses who requests information from your autoresponder. Making Money From Selling Advertising Space If you would observe the company that delivers the daily paper to your doorstep for a business case study, you will come to learn that the newspaper publisher hires reporters, writers and other important staff to create the contents and deliver the papers to their readers. Publishing Your eZine - The Cons As with any other types of businesses, publishing your own online newsletter a.k.a. eZine has its share of drawbacks, in spite of the several benefits it offer. 10 Mind Altering Words That Make People Buy 1. Use the word "fast" in your ad. People want fast results, fast delivery, fast ordering, etc. Nowadays, we usually value our time more than our money. 10 Benefits Of Submitting Articles To E-zines 1. You'll brand your web site, business and yourself by submitting articles to e-zines. You could include your name, business name, your credentials, web site address and e-mail address in your resource box. 10 Extreme Ways To Rocket Launch Your Profits 1. Advertise your web site with banner ads that are animated and include a call to action. You must grab people's attention and make them to click. 10 Mesmerizing Ways To Reinforce Your Profits 1. Anticipate any objections your visitors may have about your product offer. You must research your target audience's needs and wants. 10 Incredible Ways To Keep Your Sales Soaring 1. Maximize the effectiveness of your banner ads. Don't just use the same ad on every banner, use a variety to attract the greatest number of clickers. PPC Advertising: How to make your business Click PPC stands for Pay Per Click - a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser's web page. Maximum Website Promotion through PPC Bid Management Tools for Internet Marketing have been rising to popularity these days because of cost-effectiveness and the possibility of measuring increase in profits and sales. Refrain from Buying Bulk Mails I am sure that you have definitely come across advertisements that read: "1,000,000 email addresses for $29.99". And these bulk mail companies can even offer you these names in a CD at your doorstep. Mailing List for Affiliate Marketers If you are an affiliate marketer who wants to make a comfortable living from referring your prospects to other people's product or service for decent commissions, then you must consider building your own mailing list. Auto Responder Improvements Stuck in an auto responder rut with only your eZine going out regularly? Get out of the rut with some of these ideas for improvements. A Popular Auto Responder Marketing Technique Marketing through auto responder series is a popular strategy to increase repeat website visits and sales. Here is a popular strategy. Weakness in Safe List How would you like to send your commercial emails to people you do not know, but are expecting to receive such mail from you? Wait a minute. That does not sound right. How can this be? Do the Two-Step! Top sales pros confirm that it often takes seven or more communications or sales messages before prospective customers make a purchase. They also confirm that it's generally easier to sell to a referral, because someone they know gave positive testimonial about their products or services. Why Just The Right PPC Campaign Management Brings in Lots and Lot Why Just The Right PPC Campaign Management Brings in Lots and Lots of Cash Landing Page Success Tips Also known as the "name squeeze page" or "lead capture page", you can build your mailing list by funneling all of your would-be subscribers through the creation of a landing page. Not only do you do the work just once, your traffic driving efforts can be focused onto just one effective method. Converting Every Visitor into Subscriber If a person visits your website and leaves, chances are that he or she will not come back, especially if there are no compelling reasons to do so. After all, we all behave rather impulsively on the Internet, so much so that we can easily forget where we were 10 web pages ago. Ad Swap Magic Here is a little used technique you can implement to build your mailing list for no additional cost. I call it "using subscribers to make subscribers" like much in the context of "using money to make money". The 3 Best eZine Formats eZine publishers today use any one or more of the 3 most commonly used eZine formats which I am about to describe to you in this article. Building Your List with Articles You can build your list simply by writing articles, whether you have thought of it or not. The Avantages of RSS Websites In essence, RSS is a 'mini database' that contains headlines and descriptions (a summary or a line or two of the full article) of your web content, including hyperlinks that enable users to link back to the full article of their choice. Improve Your Sales with Auto Responder Improvements Improve your marketing and sales with some auto responder Improvements. Try some of these: Building Your List with Give Away Ventures With the awareness of the importance of list building, comes a recent Internet Marketing trend which was started just a couple of years ago for the mutual benefits of all Internet Marketers and mailing list owners. Deciding the Nature of Your eZine When choosing a topic to publish your eZine on, you must consider some important success factors that can determine the flow and goal of your eZine. Churning out eZine Content Creating your own content can be a challenge if you publish your own online newsletter or eZine. Auto Responder Marketing Techniques The Internet offers many means of affordable marketing with auto responders. Here are a couple of popular ways of using them. Why Publish an eZine? On the Internet, it is very possible to make money without selling any product. One way of doing so is through starting your own eZine, also known as an electronic newsletter. Converting Every Web Page into Subscriber Snatching Devices If you own one-page sales letter business models or content-based websites, you should turn every webpage possible into subscriber snatching devices for you. The good news is that not only is this method extra effective, it is just as extra effortless when it comes to applying the concept. Publishing Your eZine - the Pros There are several advantages publishing your own eZine can offer to you. Thus if the pros appeal to you, then publishing your own paperless newsletter can be ideal for you. What You Need to Start an eZine Publication Starting your own eZine can be a lot easier than you think. This is because in the most basic necessity, all you really need to get started publishing your own paperless newsletter are wealth of content, auto responder with broadcast feature, and a website (which is optional). Building Your List with Paid eZine Advertising Some Internet Marketers can get clueless when it comes to unleashing the full potential of paid eZine advertising. One of the most common dilemmas is that whether should the Internet Marketer advertise the product or service he is selling directly to the subscribers of the eZine he is paying advertising for? Which One is More Important - Product or Mailing List? If you would ask this question, "Which one is more important - the mailing list or the product?" any savvy marketer would answer you, "The mailing list". Sitemap Creator An important tip to remember every now and then is that people visit the site checking out for some information. These Surfers can be an unforgiving lot. Once they found things useful for them in a site they would definitely visit every now and then. Building an Opt-In List, Building Relationships Any entrepreneur's goal should be SUCCESS! Choosing the Right Product When you first start your online business, the first and most obvious question you will ask yourself iswhat am I going to sell? Points to consider when deciding the answer to that question are: Telling Good Traffic from Bad Everyday that goes by you can bet that any serious website owner is wondering how to get more traffic to their site. This intense desire to generate more clicks makes virtually any online entrepreneur easy prey to many of the traffic schemes and scams that pervade the Internet. The Age-Old Question Do You Need a Website? The most important and indispensable thing to assure your success in affiliate marketing is your own website. The first step in any successful affiliate marketing business is building a good, credible and professional looking website. Your website is the jump off point of all your marketing efforts. Therefore, you must first build a user-friendly website, which will attract your prospects and motivate them to click on the links to the products and services you are promoting and make a purchase. You must first focus your efforts in building a website that will cater to what your prospects need. Affiliate Marketing in a Nutshell What exactly is affiliate marketing? Affiliate marketing is the single fastest growth industry on the Internet. It's also true that affiliate marketing is one of the fastest and most creative ways to make money and have a career on the Internet. Other Notable Common Affiliate Marketing Mistakes It isn't hard to set up a good website and start and affiliate marketing career. It isn't hard at all to find affiliate marketing opportunities on the internet. However, it is a very simple thing to make deadly mistakes that will insure your failure to thrive at affiliate marketing. Are Affiliates in Demand? Is there a demand for affiliate marketers today? Yes, there is a huge demand. One of the challenges faced in the affiliate marketing industry is that it sometimes sounds too good to be true: advertising that's guaranteed to work or it's free! Newcomers wonder if it's possible, and skeptics claim that the cost effective prices of affiliate marketing lower the bar for online advertising. But there is a good reason that affiliate marketing has experienced steady growth throughout the ups and downs of online advertising-it works. And affiliate marketing has evolved to become a reliable source of sales for a wide range of marketers. Identifying an Existing Hot Demand Every small business owner knows that competition is tough, but he or she may not be able to pinpoint exactly what changes are needed in order to get to the top. Conducting business as usual may no longer be sufficient. Investing in the technology that is now available can be a great help or a bank breaker. It seems that most small business and home based business are either starving (they don't have enough technology) or they are obese (they have everything piece of new technology that comes down the pike). Have Your Own Voice Through Creating Special Reports You're probably searching for additional revenue streams to keep your business solid and secure in this contracting economy and uncertain world. Producing specialized content for sale is one of the fastest, most reliable methods of making extra income fast. Writing a "white paper" or a special report, is a great way to set yourself up as an expert in your field, and share valuable information with your prospects. Setting Up your Affiliate Marketing System There is much speculation about how much money you can earn online without your own product. Marketing your own digital product on the Internet can be very lucrative but there is no reason why you can't profit a great deal by using creative methods that offer real value to Internet surfers and have your own product as well. Have a Mailing List of Your Own No matter what type of email you send out, you'll need a mailing list. The basic way to build a mailing list is by capturing name and email address information for everyone who buys or shows interest in your product. A Guide on RSS Tool RSS is an abbreviation that has evolved into the following, depending on their versions: Learning the Basics of RSS What is RSS? You probably have seen this three-letter acronym in the course of your internet surfing. RSS stands for Really Simple Syndication or Rich Site Summary; syndicating means republishing an article that comes from another source such as a website. Tools & Resources You Can Use For Your Blog What does it take to be successful as a blogger? Aside from the patience and diligence that it takes to maintain your upkeep - to keep new information on your blog - it also takes some sort of consideration as to how you will improve your blog in the future to stay ahead of the competition. Updates on RSS Directories RSS directories are popular these days. RSS is widely used initially by news sites to allow others to syndicate their news stories. Now, a lot of other websites are using RSS. It is being used in flagging new forum headlines, auction listings, sales listings and others. Entertainment RSS Delivered Straight Into Your Homes RSS which stands for really simple syndication is a format that is associated with the XML family of file formatting. It functions by continuously running through the websites to scan for updates. It then sends these updates to all of the people who are subscribed to these websites using a feed. This is used most often in web syndication. Blog RSS Really Simple Syndication (RSS) is a tool useful for saving or retaining updated information on websites that you frequently visit or websites that are your favorite. RSS utilizes an XML code which scans continuously the content or subject matter of a certain website in search for new informations then transmits the information updates by way of feeding the information to subscribers. What is RSS? What is RSS? RSS stands for more than one thing. Usually, RSS stands for "really simply syndication," but it can also mean "rich site summary," or "RDF site summary" -- RDF standing for "resource description framework." That answers the question of what is RSS, but what can it do? Why Keyword Focus & Density Matters For Your Blog The topic of this article is especially important, as it is hotly debated: why focus & density matters. While some would state why keyword focus & density matters - because it is one of the best ways to optimize your page for traffic - other would challenge that premise altogether. There are essentially two things which will be used to rank your blog - your onpage factors and your offpage factors. The bulk of your onpage score will quite simply be determined by your keyword focus and density. This is why keyword focus & density matters. Search Engine Optimization For Your Blog Any blog owner who wishes to get traffic without constant promotion and marketing will have to use some form of search engine optimization. While search engine optimization is a hotly debated topic, most experts agree on two things: in order to best optimize for search engines, you must establish reciprocal or one-way inbound links; and you must also optimize the content on your pages for specific keywords. Planning Your Blogging Profit Plan Planning your blogging profit plan is crucial part of the construction of any monetized blog. But what does it usually involve? Generally, planning your blogging profit plan consists of two things: working on a traffic generation plan and improving conversion rates. How to Monetize Your Blogs Other than direct sales and adsense, are there any other methods you can make money from using your blog? Yes, there are several, but three are usually used more often than others: 1) lead generation; 2) affiliate marketing; and 3) newsletter subscriptions. Submitting Your Blog to RSS & Blog Directories Submitting your blog to RSS & blog directories is considerably easier than submitting fully-functional sites to website directories. This is because there are free, automatic systems in place that allow you to submit an updated version of your blog to directories without doing any form-filling. The Importance of Updating Your Blog Often What is the importance of updating your blog often? Some might see no value in it; and might instead create multiple blogs, each of which they attend to for only minutes each week. Other blog owners see the importance of updating your blog often-and will spend 3-4 hours each day updating their blogs with news and ideas. What You Need to Start a Blog Many people ask what you need to get started in order to make a profitable blog. The answer is nothing, provided that your only goal is to spend no money at all. Now, if you want higher returns and if you have the money to spend, the answer to "what you need to get started" might several hundred dollars to invest in tools that could make your climb to the top faster and smoother. Choosing a Popular and Profitable Theme For Your Blog Choosing a popular and profitable theme for your blog will determine whether or not you are able to stay in business for an extended period of time. While narrowing down the theme from a list of themes can be a fairly scientific process, choosing the themes on that list to begin with is considerably more experential. The Popularity of Blogs Today In recent studies by the American Life Project and The Guardian (UK), researchers asked whether or not the popularity of blogs today was growing in the two countries; and if so, why? The results on the popularity of blogs today were not exactly what most members of the blogosphere might expect. A Guide to RSS Aggregators One of the most popular features of Internet portals, websites, pages and even emails is a frame that features an organized list of news headlines and periodic updates from other web sources. Really Simple Syndication, formerly "Rich Site Summary" or simply, RSS makes this possible. Using RSS fields in communication RSS is fast replacing email marketing and newsletters. You would not want to be left behind would you? Your competitor will surely overtake you and speed right up. RSS is mostly called Really Simple Syndication, although some give other meaning to the acronym. It is a process by which you could place a feed on websites that can read RSS from your directory. What Affiliate Marketing Mentors to Follow, and Why? Affiliate marketing has been in the Internet industry for quite sometime now and it is among the most popular tools used by many online entrepreneurs today. It is a great option for those who want to put up an online business quickly and cheaply. However, there is still a large number of the population who knows a little or even nothing about it. And most of the people who have just discovered this business usually assume that they can easily make big bucks out of it. Well, they're definitely wrong. The 3 Easiest Ways For Newbies To Start In Affiliate Marketing With the aid of the Internet, you can almost have everything right at your fingertips. With just a few clicks you get access to thousands and even millions of pieces of information and data on virtually any field of interest. As years pass by, the Internet continuous to effect radical changes in many facets of human endeavors, including commerce. Experts say that the information space, commonly known as the "world wide web," grows by over a million pages everyday as more and more people utilize the Internet for information, education, entertainment, business and other personal reasons. It doesn't take a business-oriented individual to realize that this phenomenon can bring about sky-high financial gains. The Internet's fast-growing popularity in the recent years is surely an opportunity for business that any entrepreneur would not want to miss. Using Google Adwords to Drive Traffic to your Website Highly targeted traffic is one of the most important entities in the internet universe. Any website owner or administrator recognizes the importance of driving traffic to a website. The success of any website does not rely entirely on the site itself. You may have a terrific idea for a website, offer an excellent product or service, or have an exceptionally designed site with superb content, but if you do not use the right strategies to advertise, your site would not attract the high traffic you need. Attracting targeted traffic is a task that should be taken seriously for any site to succeed or make a profit. Fortunately, there are internet-marketing tools that help the website marketer to drive traffic to his website. One of the most significant, and effective, of these tools is Google's Adwords. Adwords is one of Google's advertising services. What Is Affiliate Marketing? Affiliate marketing has many descriptions, yet all have the same meaning. Affiliate marketing is a huge business piece on the Internet. It is a cooperative effort between merchants and an affiliate's website. For many years now, affiliate marketing has proved to be a cost-efficient, measurable method of delivering long-tern results. It has become famous for Internet sites who are trying to make some extra or additional income for their site. Every day, people get interested to affiliate marketing and want to make money out of it. But in many cases, these new affiliates do not fully understand the affiliate world and make costly mistakes. In other words, affiliate marketing has often been misunderstood. One of the common misconceptions that are being associated about affiliate marketing is "selling", though selling is an important activity of affiliate marketing and the central function of a business operation. Another is that affiliate marketing is commonly linked with "advertising". While the importance of advertising in marketing a certain product is not to be underestimated, the fact of the matter is, advertising like selling, is merely a part of the many functions of marketing. [1] [2]

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