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Marcia Yudkin's Articles in Copywriting Show All|Display Category|Title|Newest|Oldest What Does It Take To Succeed As An Independent Copywriter? In looking back on the nearly four dozen aspiring copywriters I've trained and mentored over the years and asking which personal qualities posed challenges and roadblocks and which enable beginners to carve out a lasting niche for themselves, I have zeroed in on four key skill areas. To build and sustain a copywriting or marketing consulting business, you need to be or become good in these four competencies: 1. Writing. To develop persuasive written materials, you must lea...

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