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Marcia Yudkin's Articles in Internet Marketing Show All|Display Category|Title|Newest|Oldest Creating A Cost-Effective Google Adwords Search Engine Ad Campaign Pay-per-click ads like those available through Google Adwords can be a powerful, regular source of prospects for your products and services. However, whenever new clients have asked me to look at their Google Adwords campaigns, I begin to understand one element in Google's growth to more than a $6 billion market value. Many entrepreneurs fail to take advantage of Google's mechanisms for making sure that their search engine ads get shown only to those who are logically pote... Improve Your Google Adwords Search Engine Ads The haiku-sized blocks of text that show up when people hunt for information on Google or Yahoo can cost-effectively deliver perfect prospects day after day to your site. For instance, one pay-per-click ad I wrote sends its owner all the $2,000 clients she can handle for just $39.88 a month. But when I look at search engine ads both when I’m searching for information and when clients ask me for help with their Google advertising campaigns, I’m shocked at how flabby, vague ... So That's What Goes On A Home Page! In the early days of the World Wide Web, the word went around that the thing to do on a home page is to heartily and sincerely welcome the visitor. Today, this is unnecessary, cliched and ineffective. Instead, an effective home page needs to quickly orient the visitor to what the business or professional practice offers, distinguish these offerings from competitors' and direct the web site visitor what to do if they are interested in learning more. It's especially importan...

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