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MaryAnn Shank's Articles

  • E-Business: The Internet Shell Game
    Step right up, folks. Here’s your internet success story. Here’s the cheap web host, “Cheapie.” Here’s the Get Rich Quick promo, the “GRQ”. And here’s the optimization guru, “Guru”. Let me shift them around like so. Choose one for your internet success.

    Cheapie? That’s only $4.95 a month that you can lose. Plus hundreds of hours and months and months of your time figuring out how to set up a web site and make it successful. No thank you.

    GRQ? It’s a great idea. But ask ...
  • Your Business Plan: 9 Places To Look For A Great Opening Line
    There it is. That blank screen with the little blinking line. And everything sounds so mundane.

    Jake’s Bakery will serve the best cakes in the county. (Yawn.)
    I researched the industry and found that it is fail-proof. (Yawn.)
    We came together to form a really good business. (Yawn.)

    It’s kind of like, “Hey, what’s your sign?” Everybody knows why everybody is here, but can’t I come up with a better opening line?

    Even the most prolific writers get blank screen-itis. T...
  • Write A Winning Business Plan-The Neatest Trick In The Book
    “Writing a business plan” sounds really tough, and it can be. But there are a number of things the smart entrepreneur can do to make it easier.

    For instance, justwhatkindofstuffyouthinkgetsreadlikethis? Imagine pages full of that, with virtually no margins, no paragraph breaks, no breathing room. Lenders, investors and angel investors are confronted with piles of business plans like that every day.

    Take a breath. Then lure your reader into the plan with snappy headlines...

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