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Michael Clark's Articles in Public Speaking Show All|Display Category|Title|Newest|Oldest Raise Your Elevator Speech To The Top Floor With Powerful Emotions If your elevator speech sparks a buyer's curiosity, it's only doing half the job. Your elevator speech should not only spark curiosity but also awaken powerful emotions. Small business owners can learn success from the Madison Avenue and branding experts about how to design advertisements and messages that drive consumers to feel and act upon their emotions. While networking with other business leaders, I'm often surprised at how few utilize these techniques to their advan...

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