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Michael Clark's Articles in Small Business-Home Business

  • Business Systems - Not Just For Big Business
    When I mention business systems to you, what comes to mind? Do you think of an IBM mainframe computer sitting in a big room in the middle of your building? Do you think of expensive, highly specialized software? That’s what many small business owners imagine. And they think it’s not for them. If that’s what you think, you’re only half right.

    Half right because expensive, highly specialized software is probably not for you. Half wrong because good business systems most def...
  • Best Small Business Idea -- It's All About You
    Getting More Focused -- It’s All About You

    Jeanna Pool from Catalyst Creative writes a great ezine on marketing each month. In January she shared 5 Great Marketing Tips for 2006. Number 1 was “Stop Focusing on You”. She declares 2006 the year of the client and exhorts you to focus totally on your clients and their needs. I think she’s right on. And I think she’s completely wrong. Why right and wrong?

    Because if you’ve been in business for awhile and have great products ...
  • Moving Past Fear To Small Business Success
    One of my clients is in a transition stage with her business. Her practice has become so successful that she no longer has the time to do her administrative work or even the marketing work that helped her become successful. I am working with her developing a plan to hire administrative and functional staff that will allow her to continue to grow her business and enjoy her work life.

    One of the issues we are facing which affects many business owners is that if she doesn’t h...

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