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Michael Hehn's Articles in List Building Show All|Display Category|Title|Newest|Oldest Implementing an Opt-In List to Optimize Your Internet Marketing Success In order to make a success of your website or online business, it is obvious that you will need customers. Although everyone who visits your page will not become a customer, they must have some interest in your product or service that brought them there in the first place and therefore they are a potential customer. Potential customers are much more likely to become actual customers if you make an effort to keep in touch with them. This essential marketing tool is called and opt-in list.

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