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Neil Best's Articles Display Category|Title|Newest|Oldest How Do I Build A Winning Business Plan? - Part 2 Competitor Analysis - Keep it Real Failure to identify competitors in your business plan is a warning sign to potential investors that either:- you've not done enough research; you haven't acknowledged the competition you face; or that actually the market is not large enough to support any competition. You're not going to find anyone to invest in your business if the latter is true. It is much better if you acknowledge realistic strengths and weaknesses of your closest ... How To Write Killer Business Plans - Part 2 Keep your eye on the Executive Summary The first thing your potential funding audience needs to be reading is your executive summary. There is a saying in the film industry that no great script is written, only rewritten, and in a way that's how you need to treat your executive summary. It's the most essential part of your plan because it acts like a shop window to the plan inside, and it needs to draw the potential investor in. Why use 5 words when you can use 3? Why b... How To Write Killer Business Plans - Part 1 First The Bad News.. There is no single magic formula for developing a winning business plan (But you knew that anyway. Right?) And Now The Good News.. There are some common elements which seem to appear in every successful business plan, that can be successfully modelled by everyone in business. (Hooray!) The problem is that generic / formulaic plans (perhaps built using a business plan template) are easily "seen through" by professional investors and plan revi... Choosing Wine On A First Date First dates are nerve wracking enough without having to worry about what wine to choose to impress your new friend! One of the great things about wine on a date is that one bottle is a defined amount, normally about five glasses. If shared equally it is unlikely that you will fall off your chair drunk after half a bottle of wine! However, there are some other social sins that can be committed whilst choosing wine on a date. Getting Started First, you need to dec... How Do I Build A Winning Business Plan? Part 1 Using sample business plans and their structure, along with studying as many business plan examples as you can, will provide you with the necessary framework to consider your business from every possible angle. Starting or running your business without a business plan is akin to being a human without a skeleton! Not only will using a sample structure highlight any areas you haven't fully thought through, but it will also provide you with a good idea of what makes a goo...

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