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Patsi Krakoff, Psy. D.'s Articles

  • Presentation Skills That Persuade And Motivate
    Almost everyone feels a bit nervous about delivering a presentation before a group. Some people would rather undergo a root canal than experience the anxiety of giving a speech.

    Follow some basic guidelines for preparation and delivery, and you can transform your nervousness into positive energy that achieves the results you desire.

    The secrets to successful presentations are simple, based on common sense. Many people, however, fail to employ them.

    Step One: Purpose
    ...
  • Keeping Your Brain Healthy And Smart: Keep Active And Learn New Things
    For years fitness enthusiasts have suspected that exercise positively affects the brain as well as the body. But while it seemed logical that an active lifestyle would help the brain, the scientific evidence was lacking.

    Now several biological studies indicate that working out does benefit the brain.

    The reasons to get moving are greater than you think. Now researchers are finding biological evidence that exercise benefits specific brain mechanisms. And, it even contrib...
  • Tune Into What Customers Really Want
    Customer relationship marketing is powerful in theory, but troubled in practice. We need to take time to figure out how and why we are undermining our own best efforts.

    Perhaps we're overlooking the fundamental elements of a good customer relationship program. With the means to connect with customers easily, maybe we're rushing to cash in on the potential rewards, while forgetting the essentials of all relationships: intimacy and trust.

    Close examination reveals that re...
  • Ready To Snap: Crazy, Busy And The Lure Of Modern Life
    Are you too busy? Are you always in a hurry, juggling work and family tasks like balls in the air? Are you ready to snap?

    You're not alone. Millions of successful adults are being swept up by today's frenetic, globalized, technology-driven lifestyle. We have plunged into a mad rush of activity, aided by high-speed Internet, cell phones, instant messaging, BlackBerries and email 24/7. We work longer hours, with escalating demands at work and home.

    We expect our brains to...
  • How To Write Articles Quickly
    Yuck, it's that time again, newsletter time. Are you stuck in front of a blank page or computer screen? Do you struggle each time you have to write? People seem to find all other tasks preferable to writing an article. We have a friend who finds himself washing out socks instead of writing. There's a term for it: "shaving the yak."

    Originally coined by Seth Godin, marketer and author extraordinaire, "shaving the yak" means that when faced with writing, some people find the...
  • 5 Ways To Make Money With One Article
    Would you like to know a winning formula on how to make money on the Web from writing articles? Here's how I do it: I write an article, create 4-5 versions of it, and sell it for use by others in my same profession. In fact, just that one part of my business generates enough income to fully support myself comfortably. Just about anyone in any profession or business can copy this formula.

    I write articles for executive coaches and business consultants. They use different ve...
  • Good Self, Bad Self
    Do you walk your talk? Most of us like to think that we mean what we say and say what we mean.

    Then why do we keep saying we will quit doing this, or start doing that, and we find we keep on doing the same old things? Most New Year's resolutions end up abandoned shortly after they were made.

    We are not liars. We are sincere at the time. But soon or later, we find ourselves faced with conflicting emotions, convictions and our real actions.

    Most of the time we kid ours...
  • Beware The Busy Manager
    Only about 10 percent of managers work purposefully to complete important tasks, according to a 10-year study of managerial behavior across a variety of industries. The other 90 percent self-sabotage by busily engaging in non-purposeful activities, procrastinating, detaching from their work and needlessly spinning their wheels.

    In a revealing study over a 10-year period, 1993-2003, authors Heike Bruch and Sumantra Ghoshal tracked behaviors of managers in a wide variety of ...
  • Leadership Talent: Winning The Succession Wars
    The demand for leadership talent greatly exceeds supply. If economic growth continues at a modest 2 percent for the next 15 years, there would be a need for one-third more senior leaders than there are today. Who will replace your retiring executives, and how will you keep your company's leadership pipeline full?

    The demand for leadership talent greatly exceeds supply. If economic growth continues at a modest 2 percent for the next 15 years, there would be a need for one-t...
  • The Meaning Of Life - In 25 Words Or Less
    What is the meaning of life - and could you sum it up in 25 words? What if someone offered you $10,000 for your best description?

    The website www.themeaningoflife.com is running such a contest, and while it may be a marketing ploy, it's an astute one. Who isn't intrigued by this question? Who hasn't struggled to figure out his or her true purpose?

    Like Arthur Dent in A Hitchhiker's Guide to the Galaxy, we wish the meaning of life could be reduced to one simple solution:...

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