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Peter Lawlesss's Articles

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How To Create And Deliver Truly Effective Customer Presentations! What is a truly effective sales presentation? I would define it as one that generates a call to action that eventually leads to a sale. Is there an underlying theme, across all products and their respective target audiences, on how to deliver this presentation? The answer is a definitive yes. This article tells you how. Let me bring you back in time to a famous Greek philosopher called Socrates (469-399BC). Socrates despite his foundational place in the history of ideas a... How To Interview Sales People Successfully Since the dawn of free trading only two things have ever mattered; producing a quality product or service and the ability to sell it successfully. By successfully, I mean ensuring that you achieve maximum profit from the sale, while the customer is delighted with their purchase. In most cases the Business owner understands what they need to produce, but more often that not rely on someone with sales skills to sell it. Would you know a good sales person from a bad one? W...

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