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Sant Qiu's Articles Display Category|Title|Newest|Oldest Little-Known Roadshow Strategies To Boost Sales Here are little-known marketing strategies that you can apply to boost your roadshow and exhibition sales... with NO additional expenses! Positioning And Branding For Singapore In a bold effort to boost and rejuvenate its tourism industry, Singapore has given itself a new brand identity with the tagline, 'Uniquely Singapore'. However, the response from tourists has been all but 'unique'. Here's why... Vera-The Wang of Branding Vera Wang has become a household name with her elegant bridal gowns that appeal to women from all walks of life. Here, I will show you how she 'designed' her success in the fashion and bridal industry. Profiting From Change Despite the emergence of competitors in the razor blade market, Gillette has always managed to stay ahead with its innovation, positioning and eye-catching ads. I guess its about time people knew the secrets behind its successful adaptability... What Makes The Sale: The Sale Or The Salesperson? While shopping with my wife one day, we came across a boutqiue shop that attracted ALOT more customers than the other two shops next to it. Want to know their secret? 2 words: 'customer service'... Applying Positioning Strategies to Boost Profits It's always easy to not notice the mundane or subconsicous activities we go through each day. However, by observing various aspects of the same genre, or even business, we might be able to enter a whole new market that others have never charted before... Positioning Strategies For Real Estate Agents Real estate agents are not just mere salespeople. With effective branding and positioning strategies, they can also become highly sought-after business people. Here's how... Branding Blunder—Creative Technology’s Mistakes While Creative Technology is one of earliest companies that manufacture MP3 players, they have lost out big time in the market place to Apple. Here is a clear comparision of marketing and branding moves both companies made... 7 Rarely Applied Marketing Strategies To Generate Huge Profits Following are some of the most Powerful and Under-used, Low Cost marketing strategies you can use to boost your business profits instantly! Internet Marketing—Most Fail! Here’s The #1 Reason With the amazing opportunities made available through the Internet (for one: you can literally make money without any money…) a vast majority of people don’t make much if they even make at all. Many are even losing money trying out different types of ‘opportunities’ online. I realized that most people fail in it because of one big reason... The Crazy Horse Syndrome and Its Demise Crazy Horse, that famous topless revue from Paris, made its first Asian debut in Singapore in December 2005. Hailed as the largest Crazy Horse venue in the world when it was opening, it garnered the same front page attention when it announced its ‘demise’ thirteen months later. This is because they missed out on one critical marketing element! Here it is... Critical Positioning Secret: Congruency Congruency is not only critical to create and build a powerful positioning and brand, but without it your company is built on a wobbly foundation that can give way any second. Without it you are sabotaging your own business! Here's why... Renowned Elite Brand - Case Study of Singapore Airlines A raw, no-holds-barred, politically-incorrect review on one of the airline industry's most well known luxury brand - The Singapore Airline (SIA)

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