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Sant Qiu's Articles in Marketing Show All|Display Category|Title|Newest|Oldest Positioning And Branding For Singapore In a bold effort to boost and rejuvenate its tourism industry, Singapore has given itself a new brand identity with the tagline, 'Uniquely Singapore'. However, the response from tourists has been all but 'unique'. Here's why... Profiting From Change Despite the emergence of competitors in the razor blade market, Gillette has always managed to stay ahead with its innovation, positioning and eye-catching ads. I guess its about time people knew the secrets behind its successful adaptability... Applying Positioning Strategies to Boost Profits It's always easy to not notice the mundane or subconsicous activities we go through each day. However, by observing various aspects of the same genre, or even business, we might be able to enter a whole new market that others have never charted before... Positioning Strategies For Real Estate Agents Real estate agents are not just mere salespeople. With effective branding and positioning strategies, they can also become highly sought-after business people. Here's how... 7 Rarely Applied Marketing Strategies To Generate Huge Profits Following are some of the most Powerful and Under-used, Low Cost marketing strategies you can use to boost your business profits instantly! The Crazy Horse Syndrome and Its Demise Crazy Horse, that famous topless revue from Paris, made its first Asian debut in Singapore in December 2005. Hailed as the largest Crazy Horse venue in the world when it was opening, it garnered the same front page attention when it announced its ‘demise’ thirteen months later. This is because they missed out on one critical marketing element! Here it is... Critical Positioning Secret: Congruency Congruency is not only critical to create and build a powerful positioning and brand, but without it your company is built on a wobbly foundation that can give way any second. Without it you are sabotaging your own business! Here's why... Renowned Elite Brand - Case Study of Singapore Airlines A raw, no-holds-barred, politically-incorrect review on one of the airline industry's most well known luxury brand - The Singapore Airline (SIA)

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