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Sharon Housley's Articles Display Category|Title|Newest|Oldest RSS Feed and Blog Etiquette There is no Emily Post in blogging that offers etiquette advice, or a Miss Manners that details appropriate behavior. That does not mean there are not acceptable and unacceptable actions that bloggers should take. In order to efficiently communicate as a blogger on the Internet, it is critical to understand the unwritten rules of blogging etiquette. A Quiz: Test Your RSS Smarts You think that you have mastered the art of RSS, but how much do you really know? Take the RSS quiz to test your knowledge of RSS. A Look at Slogans Let's take a look at slogans and how just a few words can say volumes. A slogan is a memorable phrase used in conjunction with a political, commercial, or religious advertisement. Slogans are used to convey a deeper meaning. Slogans can be used to elicit emotions, or the slogan might paint a visual image that implies something more. Webmaster Tips According to Matt Cutts, there are over 100 factors that affect search engine ranking. For those of you who don't know, Matt is a Google guy guru, he is employed by Google but writes an independent blog and shares information related to Google and search engine optimization. Unfortunately, of those 100 items that account for search engine ranking, there are only a few that webmasters can actually control. My Google Wish List There are a number of "wishes" that I have for Google's future. While I would like number one ranking for all of my important keywords and phrases, but I would be willing to settle for Google acknowledging at least a few of my wishes that will benefit the search community as a whole. Spy on Your Competitors; 10 Tips To Monitoring The Competition The old adage, "keep your friends close, and your enemies closer", is applicable not only to personal relationships but business relationships as well. While I'm not suggesting that you befriend your competitors, it is important that you are cognizant of your competitors' business ventures and methods. What Are Content Rich Sites? If you are like many of those who started out with intentions of making millions online and are struggling to capture the attentions of the large search engines, you are in good company. Times have changed, and due to the low cost of entry, the online world is becoming very competitive for businesses starting out. A Quiz: Test Your Internet Marketing Knowledge Do you fancy yourself a webmaster or SEO expert? Take this internet marketing quiz to see how much of a master you really are. Why Pay for Advertising That Does Not Yield Sales, Increase Your Conversions What if you could increase the number of people that visit your site to customers who purchase or take action on your site by 1 percent. What would a 1 percent increase in conversion mean to your bottom line? Even on low ticket items, a 1 percent increase in conversions can be potentially staggering when considered over time. The Dangers in Blogging I have heard many a blogger say that blogging fills a need. While blogging provides a humanizing effect on news and journaling, it also opens a window into personal lives. The details shared in blogs were once only available to a select group of friends, and while blogging has become common place, it has risks that should not be ignored. Compelling Articles Make Great Content Articles are excellent tools to generate web traffic and product interest. Writing articles, may sound easy enough, but it is important that you write the proper types of articles to attract interested readers. Follow these simple steps to create compelling and interesting content. RSS Feed Tips to Help Search Engine Optimization RSS feeds are a great communication medium, and when properly managed, web feeds can bring in significant Internet traffic. RSS feeds should contain compelling themed content with episodic titles that are united in common broad theme. Use RSS feeds as an online marketing and search engine optimization tool. Just as optimizing an HTML web page will increase exposure, so too will an RSS feed that is properly optimized and promoted. Tips to Keeping Children Safe Online There was once a time when you only had to worry about children when they were outside or not at home. Those times have changed. Strangers can now enter your home, without a key or coming through a door. How you may ask? These strangers enter your home using a keyboard. These strangers can befriend your children online. Questioning Online Credibility Human nature invariably prompts a level of trust;if it is written, it must be true. We live in a generation where we expect authors, editors and publishers that are qualified to write on various topics. What qualifications are required to post a blog, write an online article, or edit a wiki? Some web surfers may find the answer startling: None. The Dangers of Online Interaction The proliferation of computer technology and emergence of the Internet has enhanced the lives of children and adults. Increasing productivity and efficiency, the Internet is a powerful educational tool, and it provide youths a vast amount of information. That said, it is important to remember that the Internet can also be very dangerous. Criminals are using modern technology to prey on innocent victims. 10 Tips for Podcasting Success As podcasts increase in popularity, listeners have more choices. So while you might be ahead of the competition, you should still be thinking about ways that you can make your podcast unique and stand out from similarly themed podcasts. Podcasts Bring People Closer to Faith The Internet has opened the doors to a diverse congregation that exists beyond the traditional borders that communities have become accustom to. Using technology as a communication medium has not been lost on spiritual leaders and many have embraced the Internet as a medium to spread their faith. Tips for Promoting Your RSS Feed In order to reap the benefits of an RSS feed, it is important the feed be properly publicized. Taking simple steps to promote an RSS feed will go a long way in ensuring a feeds adoption. Search Engine Optimization Tips When struggling with search engine optimization just go back to the basics. What do search engines want? Search engines want to return search results, that are relevant and useful to the searcher. Webmasters can help search engines discern what keywords or phrases their site relates to. Tips to Selecting an RSS News Aggregator These days, aggregators are available in all shapes and sizes. Determine what type of RSS reader you would like to use to aggregate and manage your RSS feeds. Google, Paranoia or a Cause for Concern? Anti-Google sentiment is on the rise. Web pundits have tossed around monopoly theories and privacy advocates have warned of a day of reckoning. While Google has made friends on Wallstreet, it has disappointed the technical evangelists who were once its fiercest followers. Google has grown into a big scary company and web watchers are expressing their concerns about the information Google gleans from their various services. Tips to Writing a Good Press Release Distributing a press release to editors and news organizations is only half the battle. Writing a press release that will be published by the media is equally important. Press releases are public relations opportunities. A well written press release, can generate exposure in publications that could be worth thousands in advertising dollars, for a fraction of the cost. Interesting Uses for RSS Feeds The core use for RSS is generally considered news headlines and blog syndication, but innovative businesses are learning to use RSS in different ways. Consider RSS as a communication channel that can provide current, targeted information as it appears within a very targeted audience. Positive PR As A Marketing Tool While controversial issues frequently attract attention they can also alienate potential customers. Sometimes it is better to put a positive spin on public relations. A typical press release announces new leadership, products or services, but consider mixing it up a bit. A well written press release can be published increasing brand recognition and exposure. Google AdSense Tips AdSense allows website publishers to display contextually relevant advertisements on their website. If a web visitor "clicks" on an advertisement, the web publisher will earn a percentage of the advertising revenue generated as a result of the click. Many webmasters have built content websites around the Google AdSense model. In many cases the specific intent of the webmaster is to profit from Google AdSense. Monetizing RSS Feeds Publishers are evaluating options and determining how they can profit from RSS feeds. The two obvious contenders that publishers are considering to profit from their RSS feeds are: subscription RSS feeds and RSS feed advertisements. Web Applications vs Desktop Software There has been a long running debate about web applications replacing desktop software applications. While some functions are better suited to web applications. It is my belief that security concerns and legacy systems will prevent desktop software from becoming obsolete.

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