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Shaun Stevens's Articles in Success Show All|Display Category|Title|Newest|Oldest To Get That Job or Promotion You Must Know Your Qualifications and Be Able To Present Them Clearly The famous salesman and sales trainer Zig Ziglar used to point out to rookies that “It is not what you have got; it is what you use that makes a difference.” To achieve steps throughout your career - your first job, a promotion, a job or a career change – you must sell the primary product - YOU. Just as a successful sales person must know their product, you must know your qualifications and be able to communicate them clearly to employers in a resume, in a cover letter, and in interviews.

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