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Wendy Maynard's Articles Display Category|Title|Newest|Oldest Your Brand Makes People Feel Something Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have when they think of your company and its product. Branding is a combination of everything your company uses to present itself. Author Wendy Maynard shows you how to branding stablishes a superior benefit with you target audience that encourages long-term loyalty. Word-of-Mouth Marketing: Offer Incentives for More Referrals People like to give referrals and they LOVE to be recognized for giving referrals. And, incentives are one of the most powerful methods of generating more of them. Effective Marketing: First Impressions Count By trying to create your marketing materials cheaply, you end up looking…well…cheap. Many business owners do not realize the high cost of this mistake. Unprofessional and poorly designed marketing materials create a sub par impression in the minds of your prospects. Author Wendy Maynard explains why you can't afford to look unprofessional. Internet Marketing: Is Your Website Sticky? A website is one of the most powerful marketing tools that you can implement. And, it can be expanded and changed over time. Make sure that your website includes content that will keep your prospects coming back. This is called a “sticky” site. Author Wendy Maynard offers tips to make your site stickier. Marketing Infoproducts: Package Your Brain! You have a particular system and unique way of providing service to your clients. To make more money, create information products that will show people step-by-step exactly how you do it. Author Wendy Maynard provides 8 benefits of creating and marketing infoproducts. Leverage the Power of Networking Events Networking is, without a doubt, one of the best and most cost-effective ways to build long-term relationships with pros pects and referrers. Networking events can be an amazing addition to your marketing repertoire. Make sure you are leveraging them to their FULL potential. Six Tips to Skyrocket Your Subscribers Do you want to grow your subscriber list to your ezine or newsletter? Then it makes sense to invest some time to make sure your website effectively promotes it. This article features six strategies to implement on your website that will help you build up your list by making it easy for people to subscribe. Marketing Becomes Easier When the Brand is YOU For a consultant, solo professional, or other type of entrepreneur, YOU are the brand. Marketing your business is about marketing YOU as the best choice for your customers' needs. By branding YOU, you build the power of influence. Your prospects begin to perceive you as the best resource in your field. To Earn More, Learn More! To be successful in your industry, it is crucial to stay up to date. By learning about new trends, technologies, and systems, you will be able to offer your customers more value. You will reinforce your credibility and expertise. Creative Packaging and Pricing To make more money with what you are already offering, consider different strategies to make it easier for people to purchase what you offer. Author Wendy Maynard offers tips on pricing and packaging creativity. This strategy creates options to make your services and products more appealing for your customers or appealing to different customers.

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