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Wendy Maynard's Articles in Marketing Show All|Display Category|Title|Newest|Oldest Your Brand Makes People Feel Something Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have when they think of your company and its product. Branding is a combination of everything your company uses to present itself. Author Wendy Maynard shows you how to branding stablishes a superior benefit with you target audience that encourages long-term loyalty. Word-of-Mouth Marketing: Offer Incentives for More Referrals People like to give referrals and they LOVE to be recognized for giving referrals. And, incentives are one of the most powerful methods of generating more of them. Effective Marketing: First Impressions Count By trying to create your marketing materials cheaply, you end up looking…well…cheap. Many business owners do not realize the high cost of this mistake. Unprofessional and poorly designed marketing materials create a sub par impression in the minds of your prospects. Author Wendy Maynard explains why you can't afford to look unprofessional. Marketing Becomes Easier When the Brand is YOU For a consultant, solo professional, or other type of entrepreneur, YOU are the brand. Marketing your business is about marketing YOU as the best choice for your customers' needs. By branding YOU, you build the power of influence. Your prospects begin to perceive you as the best resource in your field. Creative Packaging and Pricing To make more money with what you are already offering, consider different strategies to make it easier for people to purchase what you offer. Author Wendy Maynard offers tips on pricing and packaging creativity. This strategy creates options to make your services and products more appealing for your customers or appealing to different customers.

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