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horatio farquaar's Articles Display Category|Title|Newest|Oldest New Business Design: All You Need To Know To Start Trading In Style So you've decided to set up a new business, the idea is good, the bank has given you the green light and everything is looking peachy. Wait a minute haven't you forgotton something? Yes, thats right - your trousers! With all that excitement you clean forgot to put any on this morning. Anything else you air brained fool? Yes 5 points there at the back - what you need above all else is an unforgettable look to knock the competition dead. Make The News By Producing Your Own Trade Or Company Magazine One of the best ways of promoting a new or even long standing company is with an in-house magazine. Boost staff morale, encourage teamwork and generally let everyone know what you are up to. Really there's no excuses why you shouldn't be producing a magazine, heres how you could get started... Why A Company Brochure Is The Right Tool To Increase Sales In this day and age its often the way that new companies looking to minimise business start up costs turn to the internet in order to advertise their business and products. All very well, but neglecting to promote your company with a traditional printed brochure as well could effectively kill your business before you've had a chance to get going. 3 Steps to Creating A Knockout Corporate Logo For Dum Dums A corporate looking logo can effectively make you look far more important than you actually are. By adopting this simple 1,2,3 step guide we can turn your existing crummy logo into a world beating effort - garaunteed to impress the ladieees. How to Find A Trusted Graphic Design Company or Web Designer It's long been held that trust goes a long way in building strong long term design relationships. Building all your hopes and dreams with one designer could leave you high and dry when they up their rates after you've committed to a job. So how do you go about finding a trustworthy graphic design company? UK Graphic Design and Web Design - What Does The Future Of Crowdsourcing Hold? It would be nieve to think that the UK is the only country capable of fielding graphic design talent in this global economy. So what does the next few years herald for the UK in terms of graphic design jobs and the widespread outsourcing of design to foreign territories? Environmentally Friendly Print Design - How To Save The Planet And Look Good The printing industry is notoriously bad for the environment, right? Noxious chemicals dripping into rivers, forests cut down to produce monumental amounts of useless direct mail, not to mention wasteful graphic designers twatting about in their 4x4's and SUVs, there is however an alternative... Web 2.0 What Is It And Why Should I Be Worried? A lot of coverage has been given to the new breed of websites or 'Web 2.0' as it has been imaginatively dubbed, entering the public conscience. With Google paying handsomely for youtube and Rupert Murdoch buying Myspace in order to twist and convert the minds of the next generation, what will this new horizon mean for us slow witted luddites just catching up with the news? Graphic Design Niches - Finding A Narrow But Deep Client Base: With so many graphic designers, website designers and logo designers competing in the field, it is more important than ever to specialise in a particular area and be top rather than covering all bases and mastering none. Here's how to find your own graphic design niche. Get Your Website To The Top Of Google And Stay There: Your Website may be the slickest, most jaw-dropping beautiful creation known to man but its nothing if it isn't showing on the first page of google search results for your chosen speciality subject. Our starters for ten... Logo Designers - The 5 Point Plan To Designing A Stunning Logo If we had a dollar every time somebody gave us their opinions on what makes a great logo we'd be able to at least buy a round or two round The Porter during happy hour (providing they'd allow payment in dollars). So, are there any big secrets to putting together a recognisable brand? Indeed there are my friends, read on if you dare...

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